1. Click here: howtostartownbusiness.co.uk/
    Discover how to get your startup business off the ground with David Lee, who runs his own small businesses for 20 years. No matter what small business endeavor you have in mind, David has experience in marketing, communication, negotiation, finances, business cycles, etc. Register for David’s Live training course online now

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  2. howtostartownbusiness.co.uk/can-you-really-start-your-own-business/ Perhaps you are an employee worried about your job; perhaps you are looking for work, tried many times and have found it unsuccessful? The question is: What are you going to do next? Are you going to keep searching for a job? Or are you going to take action and create your own job, create your own business?

    I would like to break it into three parts: Preparing for Business, Doing The Groundwork and Have You Got What It Takes?

    Part 1: Preparing for Business

    Preparing the business means getting ready to change everything you have done before in your working life if you have been an employee. Remember, as an employee, you used to go to work, perhaps clock in every time at the same time, go and do your work and follow instructions, and leave at the end of the day.

    Being an employee is totally different to running your own business. Preparing for business is a change of mindset. Have you got the change of mindset to really change your way of life? Because now you are responsible to yourself.

    • You are the boss.
    • You are the decision maker.
    • You are the finance person in the office.
    • You are the person that makes all the ground rules.

    So getting prepared means really understanding what business you are in, and therefore that is the first task to prepare for business. You need to ask yourself, “What business am I in?”

    Part 2: Doing The Groundwork

    That means choosing a business that is going to be sustainable. Are people willing to pay money for your service? Can people find you? Are you easy to do business with? Are you online, off-line, or both?

    Doing the groundwork means doing the research to find out in the first place is there a demand for what you are proposing? If there is no demand, then what is the point? If there is demand and nobody is willing to spend for it, what is the point? What you need to be able to thrive in this economy is to find a business that people are in need of, will spend money on, and can sustain you through this economy and in times to come.

    Are you going to do the groundwork? This means, can you go and get all the foundation skills implemented and get the business running and started at a minimal cost? Because cost is going to be one of the key factors. Perhaps you don't have much money to start off with. Well I’ve got good news for you. Money is not the essential ingredient these days. What is the essential ingredient is your intellectual capital rather than your financial capital.

    Are you able to start small, find a market that will be hungry for what you've got and be able to satisfy that market? While you're learning your business you grow your business from the ground up. This is where you find the market, supply it, and as you grow and reinvest your earnings you will therefore have the opportunity to reap the rewards. But getting the groundwork done is essential.

    Part 3: Have You Got What It Takes?

    I believe that everybody has got what it takes, but do you have the patience? Do you have the perseverance? Are you willing to take rejection before you actually find the formula that works?

    Because the key to being a successful entrepreneur and having your own business is recognising that failure is part of success. Failure means that another lesson to learned as you're learning to remove an iron out all the faults and mistakes that you introduce as you go along.

    Now, sometimes you need mentors. Sometimes you need to speak with people in the industry or comparable industries. Perhaps you need to understand things you have never done before as an employee. The good news is that these are all learnable tasks, learnable processes but it takes time and investment to acquire these skills and develop these skills. But if you're starting small, and not having huge outlays in costs, you can give yourself the time to grow your business and learn as you go along.

    Really, these are the ground works because you really do have what it takes to get started. Yes, you can really start your own business, but there is a formula, there is a model for success.

    For more updates on how you can get started and be successful in business.

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  3. howtostartownbusiness.co.uk/turn-your-words-into-profit/ Yes, I'm totally serious! The words you use can either make or break a transaction or a sale, therefore the bottom line is your profit. If we continue to use the word patterns that we’d always use, that do not work, we are continually going to lose business and we don't even know it. Has anybody ever explained that before today to you? That’s what we’re going to be discussing.

    Now, the revelations are going to be in three parts broken into: Talk Less, Listen More and Ask Questions.

    Talk Less

    We all have to be a salesperson. When you got married or if you got married, if you ever courted somebody, you were a sales person. You were endearing onto the other person the benefits of sharing your life with them or whatever the analogy may be. But quite often they want to be impressed by who you are more than what you say.

    So typically, if we think of ourselves as a sales person, we want to start talking and tell everybody. Tell everybody about how trustworthy we are, how honest we are, and how reliable the product is.

    Now, when I say to you, “Who would you believe more: another person who talks about what it is they say or do, everything about them that you don't know; or do you more likely to believe what comes out of your mouth?

    Now, think of that from the point of view of the salesperson. If the potential customer believes more on what they say than what you say, guess who should do the talking and therefore guess who should talk less. The answer should be obvious on what was just said.

    Listen More

    If we can learn to Listen More and Talk Less, who's doing the talking now? Not you. You are there listening to what the problems are of the person that has come to you. Believe it or not, they may think that you have the service they need, or they may think that you have the product. But when they realise what it is, it may not be a fit or it may not be a match. And if you start talking about what it is, you may have switched them off straight away. The key is to find out what they're trying to achieve or what they're trying to do.

    Therefore, it needs you to be an active listener. Somebody that is going to be able to say what it is. If you were able to take that information in, even if it's on a subsequent visit or a subsequent meeting, you can recall the conversation you had last time because you’ve taken mental notes and probably notes after the meeting. You’re developing a relationship with the person. They’re not just there as a sale whereas you don't care, because they will pick up on that. If you start acting and talking like a salesperson, it will switch them off very quickly. Listen More is a vital key.

    Ask Questions

    There’s one missing link out of this. Yes I've said to Talk Less and Listen More. When you talk, it’s the questions that you ask that make all the difference. Unless you're asking the right questions, you're not going to get the answers.

    People act and do things most of the time on emotion. It’s an emotional reason that is eventually what the person falls back on to. Do they feel good in the stomach? Do they feel good about it?

    They may be talking about the logical side of things, but eventually they'll give justification to the logic through the emotion. And therefore, the questions you need to be asking really have to be emotional-based.

    What will it do for your life if you have my product? How would it change your circumstances? For example, you had a beautiful dinner at my restaurant with the person that you love. What would that mean to you?

    Therefore, you're starting to engage the person to bring out the reasons why they want something, what they are really looking for. When you realise you're trying to solve a problem, the answer will present itself in front of you.

    Quite often in business, people are trying to sell the product or they are trying to sell the service and yet people most likely and more often than not are wanting to buy the feeling, the emotional state that comes with it.

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  4. howtostartownbusiness.co.uk/putting-your-business-plan-in-action/ ‎ This is a time when you had all your ideas, you've done your research, the theories there well embedded, you know what to do. But you got a change from the mindset to the action set of the entrepreneur to start out. And yet, people have fear about going out into the unknown. It's only natural.

    I’ve got some good news for you. Fear gets replaced by knowledge. Knowledge replaces the fear that you have. And when you get the experience it becomes second nature. But everybody go through this when you start out. You feel like that little fellow, the fellow in red with all these people looking at you because you're standing out, you’re doing something different. Could be friends, could be family looking at you, judging you, but you really have to persevere anyway and move forward because you know it's in your best interest.

    So putting a plan into action, let’s look at the three-part I’ll be discussing: Think Strategically, Structure Your Business, Become a Leader. Let's look at these in more detail.

    Think Strategically.

    What do I mean by this? It’s really you’re the captain of your own ship. Think of it as the captain of your own destiny. You are choosing to break away from what everybody else is doing when they're employed as an employee where everything is taken care of, they get paid at the end of the month. Now you are the one that is going to determine what you get paid, how much you’re worth, and everything that revolves around this comes back to you. You are the decision maker. You are the pioneer of your own business.

    So thinking strategically comes to thinking about how can I serve others. How can others benefit from me going into business. I know we would like to think about the profits, the money. Yes, this is the greed factor think when we think about ourselves.

    As an entrepreneur, running a small business when starting out, please if you can, park aside the finances. I know you will have costs and expenses. That's why we try to keep those to a minimum. But you need to develop partners, people who are associates, whether they’re legal, financial, wholesale, retail sector, it doesn't matter! You need people to help market your business if that's not your strength. You need to be able to have people around you that can help you. Now if they going to help you they have to derive benefit as well. It has to be financially beneficial for them.

    So if you're generating business for them that helps their livelihood, do you think that by return that they will do the same back to you? It is called the “Law of Reciprocity” where people feel obliged to do unto others as you do unto them. Sound like biblical times doesn’t it? Well it still holds true today!

    Think strategically. Get the people in place. The team people that you need and steer the ship. This way you’ve got a greater chance of survival rather than the person who doesn't.

    Structure Your Business

    I quite often get asked, “How to structure my business, David?” Should I start off as a corporation, a company, or should I start off as a sole trader? Unless there are exceptional reasons, speak to your accountant or tax adviser. In most instances I would suggest starting off as a sole trader, as by yourself, keep your expenses to a minimum.

    When you have started generating income and increased your profit levels then the time will be right you to move across to the next level, which may mean incorporation, setting up your own company, but you've got the finances to be able to do it. Too often I see people going investing a lot of money into a business that does not exist in case when it does. You know the statistics. Let's keep it small and manageable so keep it that way when you're starting out. I would suggest starting off as a sole trader.

    Become a Leader.

    Finally, you running your own business, by default, become a leader. Because I ask you this question if you're starting off and it's just you or a couple of other people, “Do you think it's possible you going to spend quite a bit of your time doing all the tasks?” Like all the different tasks that you would like to give the somebody else, like doing the banking, like setting up the marketing, like finding about the shipments, about the products and services you are offering. All the people you need to liaise with besides just doing the work at hand.

    If you want to keep growing your business you have to delegate. By delegating you're looking to get other people to do some the tasks as your business grows, because your time will become worth more than the money. There are only so many hours in a day but there's lots of money, if you know how to derive and get the income that you're looking for.

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  5. howtostartownbusiness.co.uk/whats-your-brand/ This is a subject that quite often gets overlooked.

    As an employee coming into the world of small business we think that we’re just like what we were before. We’re just an accountant, we’re just a tradesperson, or we’re just plumber. Whatever the profession is we think we’re just translating that across to your small business except that thinking needs to be vastly different. Most people don't think that way.

    Let’s go and analyse what I am talking about. 1.) Who Are You? 2.) Why Would People Do business With You? 3.)What Makes You Different?

    These are very simple questions but when I go into the detail of them, you will see why they need quite a bit of thought before you go into business or before you actually take the plunge.

    Part 1: Who Are You?

    You're like that light out there amongst many lights but you've got to shine brighter than everybody else. Why should people see you? Why should they do business with you? What are you providing? What services are you providing? And it really gets back to: How do you see your business?

    If you sit like that baby that I mentioned like a little infant that’s growing, how do you foresee that infant growing up? This is where we get back to: “How do I start looking at a business, at my own business?” I’d give it a life. I’d look at how I can represent it in the form of a logo or some type of design that represents me. Therefore, just like the baby I can see it as this other entity that I'm taking care of. And going to the logo helps me again identify this.

    Let’s have a look at my logo. It’s a gold temple with me in front of it. What that represents to me, and hopefully to others, is that this is a temple which represents solidarity. It's been around for a long time just like I've been around in business for a long time.

    The Cash Flow Investor or CFI is really the emblem that was used. The plague that was placed on the Temple belonged to the Emperor at that time and it is my mark. I use the gold because people associate gold with wealth and that’s what people want. Also, people would want the stability of the foundations of the Temple and the pillars of wealth. And then I put myself in front of that to represent what you get with me. I was representing me as the business.

    What can you represent that’s you? It doesn't have to be your image but it's got something that represents you that people could look at and identify and take notice of.

    It is very important that you start with this and you start to grow your business with this identification of your business because you're watching this grow. So, who are you?

    Part 2: Why Would People Do business With You?

    Have you thought about that? These are the questions that are really a bit of a headache, aren’t they? We must ask ourselves, when there’s so much choice out there, when the economy is in turmoil, why should I select you to be the logical choice to do business with? And you know that most people do not even make it easy for themselves.

    I know you probably think your business is great. It is a fantastic business. As the customer or the potential customer, am I going to believe everything that comes out of your mouth? We get back to testimonial references. And think about whether you can help some people before you start off your business just to get some testimonial references.That can be used to help you market your business. These are valid references from other people because that's what people want.

    I want to do business for somebody that I feel is reliable. I get some type of guarantee if things go wrong. I can talk to the person. And if you could treat people in a way that they would want to be treated that's why they will come back to you. It is about the experience, the service, the quality, everything that goes with it.

    Part 3: What Makes You Different?

    What makes you different from everybody else? I was speaking to my barber just the other day and he said: “Well, people come here to get a haircut.” And I said: “Do they?”

    Let’s translate that if it was a lady going to a hairdresser. Is she really going to get a haircut? Is she really going to get a hairstyle? He said: “Yes, that's what she’s going for.” Then I asked him: “When she goes out and she's dressed up and she's got a hair nicely done, she might go out for the evening to a dinner or a party and people notice her and pay attention because of how well she looks. Or is it how she feels?

    So when people do business with me, are they just getting a business system? Or are they getting a change of lifestyle? They can see a path where before they couldn't; where before they were in doubt. Now they can see a clear way forward.

    Think about this. These are the things that are so vital that you must take care of before you get started and that people quite often overlook.

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How To Start Own Business

Instant Internet Identity PRO

howtostartownbusiness.co.uk/marketing-with-multimedia/ This video is made up of three parts: The Future is Video, Virtual Face to Face, Going Social.

If you haven't noticed, the world is changing. The Internet is now part and parcel of your…

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howtostartownbusiness.co.uk/marketing-with-multimedia/ This video is made up of three parts: The Future is Video, Virtual Face to Face, Going Social.

If you haven't noticed, the world is changing. The Internet is now part and parcel of your business. Imagine that hit song with 1 billion viewers, Gangnam Style. Are you going Gangnam style with your business? To be out there, to be heard or to be understood you have to be just like on the TV: the person that’s out there talking in front of your business.

People are lazy these days. They haven’t got time for reading everything. They want to hear it and hear it quickly, so video is the answer. It is the interactive world that we now live in. In a way, you have to become a personality. You have to be the one that is engaging the people and the one people want to listen to. Video can be anything you want it to be. Think about what you’re doing with your video and the purpose of creating a video. Do you have a structure? If you've watched my videos, I always have three points. I deliver those three points and I’m usually finished within 5 to 6 minutes but less than 5 minutes is ideal.

Start thinking about your business and why people should invest in you and your services. Testimonial videos are paramount! That's why you cannot fake somebody when they’re giving a testimonial, especially if it’s authentic. They’re talking from the heart. They’re telling about the experience, the service they’ve received. People don't believe what you say about your business but they are more likely to believe what others say. They can see through the body language or the talk language exactly if that person is congruent as a testimonial. So integrate video into your business. It is the virtual face-to-face.

Quite often I want to get a group of people together. I could go and give a presentation in a hall and take a lot of time and effort and try and get people together, or I could run a webinar.

Webinars are fantastic for getting people from varied locations together at the one place at the one time and introduce them to what your services or you’ve got an offer that you can give them, get them in and explain. It’s almost like face-to-face. Face-to-face is the best way of doing business. Webinars are probably the second choice now in this technological age, because people want to know who they're dealing with. Is there an after-sales support? The person that‘s there. Do they feel comfortable with that person? More than anything else they want to know who you are.

You could be just like the local corner shop, the local person down the road. You go in and have a chat but you could be doing it on a worldwide basis. I’ve had an aunt of mine, for example, and she is 95 years old and she is a specialist with decades of experience on sewing. She's done a webinar all over the world and people love it because they get to know and understand you. Videos and even audios, it’s all there.

You've heard about social networking: Facebook, Twitter, Linkedin, videos. It’s about all this interaction. Even big corporations like Coca-Cola or Nike are all using social marketing because it's just like the word of mouth online. Through all these groups, people are having thousands of friends. Well, really do they have thousands of friends in real life or are they virtual friends?

Going social is social proof about who you are and what you do, so you can connect with customers. How about if you integrated everything together so now people can find you through all these online media that you’ve now got? They can find out about you. Telephone technology as well.

If you don't embrace this you will be left behind because that is where the world is changing. You may have to employ a 16-year-old because they’re probably more up to date with this technology than what you are. That is the world that they have grown up into. Either you start learning these strategies, understanding them and delegate, or really it will cost your business in lost business and lost customers. I can't emphasise this enough because technology or the way of the future is unlike the way we’ve been in the past. The world is changing, and are you ready to change with it?

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