"Once you know what you're doing, it's not as good," says legendary designer Paula Scher in this 99U talk about ignoring the creative brief & charting your own course.
2005. Graphic Designer Paula Scher
From the signage for a parking garage in New York to the logo for Microsoft’s Windows 8, Paula Scher talks about some of her recent work and how it is able to live in different spaces and mediums.
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