Brain Power: From Neurons to Networks is a 10-minute film and an accompanying TED Book. Based on new research on how to best nurture children’s brains from Harvard University’s Center on the Developing Child and University of Washington’s I-LABS, the film explores the parallels between a child’s brain development and the development of the global brain of Internet, offering insights into the best ways to shape both. The film and TED Book launched at the California Academy of Sciences on November 8, 2012.
Brain Power is the third film in the Let it Ripple: Mobile Films For Global Change series, a digital short film series created to put the ideas explored in our feature documentary Connected into action. These short films employ a new type of filmmaking we have pioneered, called “Cloud Filmmaking,” where we use the cloud to create films with all of you, and then to provide free, customized versions of the films for organizations around the world.
The objective of the campaign is to promote one of the Pilot brand’s latest models, the Frixion, whose main feature is that it lets you both write and erase. Based on this premise, the main task was to offer an unprecedented reading of the history of evolution in which the pen —a metaphor for divine intervention— provides a solution each time a problem arises, to rectify the situation and allow the species to evolve correctly through each of their stages. “Create, remove, evolve;” concludes the spot, bringing the point home. Created by the agency Grey, the campaign
involved combining cell animation and stop motion techniques. Aired in Spain and Portugal, it has 20”, 30”, 60” and 90” versions.
Official Selection Klik Animation Festival 2012
Gold Laus Awarded "Best Animation 2011" Barcelona
Featured in // Boardsmag, Best of 2010 @ Fubiz, Stash issue 74 and The Reel magazine.