Willie Nelson, Coldplay, Chipotle and director Johnny Kelly have made a creative alliance with the Chipotle Cultivate Foundation to create BACK TO THE START, a short animated film highlighting the issue of sustainable farming.
Chipotle founder Steve Ells met with Johnny Kelly in London to talk about his passionate efforts to source food on a more sustainable and ethical basis.
Music legend Willie Nelson, well known for his support of family farmers, was a perfect collaborator for the music.
The pace and timeline of the film is captured beautifully in camera using traditional stop frame model animation techniques to track the life of a farmer. Filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background.
The track has been released on iTunes with 60 cents from every sale going to the Chipotle Cultivate Foundation.
Between April 9 and 14, 2013 the art installation „FLUIDIC – Sculpture In Motion“ is being displayed in the Temporary Museum for New Design in Milan. The installation was designed and produced by Berlin based design studio WHITEvoid in cooperation with Hyundai's Advanced Design Center.
Combining a water pond, a physical point cloud formed by 12,000 illuminated spheres, 8 high-speed laser projectors and the interactions of its visitors, Hyundai's design philosophy "Fluidic Sculpture" is brought to life and transformed into a vivid art experience.
Shaped by visitor interaction, randomly distributed molecules begin to swarm – aggregating and accumulating. They are constantly in motion, reacting to the people who seek to engage. Ever-changing dynamic light sculptures are created, conveying the essence of Hyundais design language, the inspirational role played by nature and the ability to continuously adapt and evolve.
Due to a complex computer algorithm the particles of the cloud seem randomly arranged. But the algorithm takes into account the positions and projection angles of 8 high-speed laser projectors suspended around the artwork. This enables the lasers to hit and light up all spheres without any occlusion even deep inside the arrangement.
The lit spheres finally form three-dimensional graphical compositions without any sweet or blind spots. Keeping the same density and intensity the FLUIDIC graphics enable their viewers to observe and interact simultaneously from every point of view. To analyze the positions of the visitors, their posture and gestures the installation incorporates multiple 3D camera tracking systems. FLUIDIC presents a form that is both flexible and solid, a flow with a distinctive profile but dynamic motion.
WHITEvoid is happy to have worked with a fantastic team on this project:
Joreg, Sebastian Gregor, Anton Mezhiborskiy (checksum5)
Daniel Teige, Marian Mentrup (hammersnail)
Michael Sollinger (LaserAnimation Sollinger)