1. Commissioned by Stadsmuseum Lelystad and Lelystad City Marketing, Sober Industries designed a permanent statue after the image of the Lelystad 'Huismus', an Eagle. the city uses the image of this eagle in their PR campaign to promote the city.

    Sober Industries asked Studio Rewind to create visuals and a system to let the audience interact with the animations.

    This project was completed in collaboration with:
    - Sober Industries
    - Het Stadsmuseum Lelystad
    - Lelystad Citymarketing
    - LelystART festival
    - Mothership
    - hztransport / Patrick
    - Willem Evers

    # vimeo.com/33970412 Uploaded 1,292 Plays 0 Comments
  2. Commissioned by Stadsmuseum Lelystad and Lelystad City Marketing, Sober Industries designed a permanent statue after the image of the Lelystad 'Huismus', an Eagle. the city uses the image of this eagle in their PR campaign to promote the city.

    The statue is designed to last at least five years and is getting his own spot in the city center.

    During the opening weekend in which also the LelystART festival took place, we projected custom made animations on the statue. This extra feature took place after sunset and due to the interactive touch panel the audience was able to control the projected visuals by pushing different buttons.
    The result was an amazing light spectacle which let to oooh's and aaah's by the gathered audience.

    This project was completed in collaboration with:
    - Het Stadsmuseum Lelystad
    - Lelystad Citymarketing
    - LelystART festival
    - Mothership
    - hztransport / Patrick
    - Willem Evers
    -art director,Tim Boin/Basto Elbers

    # vimeo.com/29391927 Uploaded 1,751 Plays 0 Comments
  3. The last festival is just a week behind us and we haven't sit still since. Check out the video show-reel of our latest projection mapping project which happens to be our own logo.

    # vimeo.com/27924902 Uploaded 997 Plays 0 Comments
  4. For This years Solar Weekend Festival we went all out!
    We had the chance to be part of Solar's characteristic center piece. So the stakes were high.
    Create our own festival within the festival... Sober developed an all-encompassing concept. Including Stage design, line-up, smaller creative projects, video mapped vj-show and the total production of the project.

    After last years clean pyramid design, we wanted to get more of the Solar Weekend Festival feel into this years project and work more with waste materials. In the weeks before the festival we designed and worked out several artworks which had to be the center pieces of the design. For the rest we took a lot of scrap materials to the site and worked our magic.

    Inside the structure we created several small spaces in which the smaller projects housed. The 'Handjob' girls gave away free hand massages. Igor's Sailor bar was an Russian sailors inspired, illegal vodka bar, we had our own merchandise shop and the Tegendraads embroidery counter.

    We want to thank everybody involved in this project and everybody who partied with us!
    sober-industries.com

    SOBER x SOLAR

    Basto Elbers - Art direction
    Tim Boin - Art direction

    Sjoerd Post - Music Manager
    Timo v Muiswinkel - Music assistant

    Daniel Bruning - Film, Edit, Animation director
    Charlotte Bruning - Photography, Video
    Michelle van Dijk - Photography, Video

    Tjerk Thuis - Site crew
    Jelle van der Jagt - Site crew
    Mike Schaap - Site crew
    Rowan Putten - Site crew
    Rocky Grullon - Site crew

    Haumen Yu - Veejay

    Willem Evers - Logistics

    ARTWORK

    Miel Krutzman - Codex Inferno
    Daniel Oosterman - Codex Inferno

    Koen Harmsma - Bier en Brood

    ADDITIONAL CREATIVES

    Tim van Dongen - Igor’s Sailor bar
    Ivan Kraanen - Igor’s Sailor bar
    Dimitri Roozendaal - Igor’s Sailor bar

    Myrthe Remeeus - Handjobs
    Nina van Veen - Handjobs

    SOBER SHOP

    Tjitske Smallenbroek
    Marise Doeve
    Timmy van Keulen
    Esra Leatemia
    Anouk Perey

    MUSIC

    Th’acquisition
    Oelaj
    Shobba
    Rocky
    O’henn
    Khalil & Steven Pieters
    POST
    D-ribeiro
    Lovesick
    Timeaux

    Damoon
    Mokrani
    Alamaison
    Nico Murse & Eelco Dane
    Timeaux & POST
    Tenpa & Jorge Spencer
    Julio & Ben Fresh
    Aux

    # vimeo.com/48407225 Uploaded 2,748 Plays 2 Comments
  5. A Few Months Ago, we have made a 3d lifesize mock up for an client. Of a formula one car. 1:1 check out this concept of the mapping and stay tuned to see the real deal soon!

    # vimeo.com/42112095 Uploaded 1,431 Plays 0 Comments

Sober Industries

Maarten Bousie

Sober Industries is a young, dynamic, multi-disciplinary art collective specialized in the development and realization of creative concepts and art projects. On the one hand they're versatile as far as generating ideas in order to take branding to the…


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Sober Industries is a young, dynamic, multi-disciplinary art collective specialized in the development and realization of creative concepts and art projects. On the one hand they're versatile as far as generating ideas in order to take branding to the next level is concerned, whilst on the other hand they meet a wide spectrum of competences in order to actually realize these ideas. In contradiction to what the name suggests, all the worx are far from Sober. In every object, project or concept lies a deeper meaning. It's the latter that serves as the inspiration to every time come up with a bit more than what meets the eye.

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