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Chris Decolli, Government Services Manager for 3M Traffic Safety Systems Division taught me something while at a conference last month in Charlotte, NC that gave me clarity about how people behave within organizations. During our discussion about his work and his role at 3M he said that he utilizes the 3 simple questions he learned in the military:
1. Who is In Charge?
2. What are the rules?
3. How will I be held accountable?
Enter Jimmy Johns. They position themselves as “freaky fast” delivery and they didn’t disappoint. Watch the energy this guy has and the excitement he creates in delivering a sandwich.
Here is the takeaway. The delivery guy is in charge. The rule is “freaky fast” delivery” and it’s obvious the expectation has been created. Maybe someone in corporate at Jimmy John’s was in the military. Or maybe they read one of Joe Calloway’s books. Either way – the employees are drinking the kool aid and delivering the sandwiches – “freaky fast.”
Innovators Sidenote – they also wrap the drink in cellophane so it doesn’t spill as they are making tracks! You just simply push the straw through and you’re ready to enjoy.