BIG + Kollision + Schmidhuber & Partner team up to bring BIG’s vision of future urban mobility to life for AUDI at Design Miami/ 2011, running from November 30th through December 4th adjacent to Art Basel Miami Beach. BIG originally presented the concept as an entry for the 2010 AUDI Urban Future Award introducing a future city paved with a digital surface that liberates the streets from existing boundaries and allows for a new flexibility of public use. The 190 m2 three-dimensional LED installation provides a glimpse of the future city where the public space is shared between pedestrians and driverless cars. The entire surface would be infused with a continuous flow of information allowing for real-time interaction between vehicles and their environment. Mounted above the Design Miami installation, 3D cameras track the movement of passers-by processing the data into a generative artwork that feeds back into the LED panels. The installation sets the stage for Audi’s showcar, Audi A2 concept, which has its U.S debut at the design fair and is dedicated to future urban mobility, capable of communicating with its environment. The exhibition car continuously emits arrows showing its driving path, navigating real-time between visitors at the stand. "Our pavilion for AUDI renders visible the invisible forces that flow through our city – the driverless car is relying on sophisticated sensory and computational technology that constantly observes and calculates the dynamic space that the living city constitutes. The result is an architecture of movement whose forms have not been predetermined by the architect but are constantly being recomposed by the people populating the pavilion.” BIG
With this project, we got a chance to be in on the ground floor of an exciting new company, helping to establish a voice and brand prior to launch. Visual.ly is the brainchild of several Mint Life blog alums who saw an opportunity to create an entirely new platform and service for a growing medium: infographics and data visualizations.
I was responsible for the writing, direction, design, and animation on this project. It was a great opportunity to establish a clear vision and look for a brand new company. I also enjoyed the challenge of marrying an aesthetic of infographics with the content of a product overview. I'm especially proud we decided to go without voice over on this project - I think it was definitely the right call and adds to the visionary vibe we were going for.
Created at Transvideo Studios, via its Picturelab division.
An animated promo for Intel UK to promote their new processor and how it will help support businesses in a world that is full of so much data. The promo took the viewer on a journey into an illustrated world and explained visually how Intel understands and is helping. It was used at the UK product launch.
Lets think together on how the right big data business opportunity can benefit your small or medium business. We have smart people to build high growth big data projects with education, infrastructure, and tools. Lets get started!
Animation to illustrate recordings of two of EMC's CEOs discussing their data products. They compare Big Data to jazz, so a running theme was to have sheet music imagery linking different sections of the animation. Other than that the brief was open to interpretation, so the challenge was to create imagery which complemented the voiceover without being overly literal.
Due to the nature of working for a large corporation through different producers there were some inevitable compromises, hence this is slightly cutdown version with a different soundbed.