1. See detailed artwork here: http://bit.ly/Siyn4P

    The case:
    In 2012 McDonald’s introduced their idea of a perfect summer mash up:
    A chocolate milk / milkshake hybrid called Cocio Summer Shake.

    We were briefed to make a banner campaign. But challenged the client to go further
    than that - and let users create their own “summer mash up” in the form of a musical track.

    This allowed us to use the radio media in a different way - by making the airwaves
    available for playing user generated content.

    It also gave us the opportunity to make “Cocio Summer Shake” a social experience
    rather than just another product promotion.

    Media:
    Campaign site, radio, outdoor.

    Credits:
    Concept: Simon Naver / Caspar Bock
    Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
    Motion design: Jacob Grubbe
    Development: Palle Aufeldt
    Music: Anyines
    Project management: Madeleine Næsborg

    # vimeo.com/57011977 Uploaded 5,558 Plays 0 Comments
  2. # vimeo.com/59010595 Uploaded 2,375 Plays 0 Comments
  3. # vimeo.com/56681612 Uploaded 40.5K Plays 1 Comment
  4. Our Creative Task will be released on 12.12.12 at 12:12pm (CET)

    # vimeo.com/55009962 Uploaded
  5. Produced by The Readmond Company (thereadco.com)
    Directed by Natalie Young (NatalieYoung.com)
    Edited by Tonya Stumphauzer (tonyadesigns.com)
    Music ©RT Valine (rtnthe44s.com)

    Wardrobe Stylist: Rachelle Hakim [rachellehakim.com]
    Makeup: Angelina Butera [angelinabutera.com]
    Hair: Quenya Pollakoff [bobbipinsglendora.com]

    # vimeo.com/47463196 Uploaded 10.7K Plays 0 Comments

Campaign

Saranyu Klyphun

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