See detailed artwork here: http://bit.ly/Siyn4P
In 2012 McDonald’s introduced their idea of a perfect summer mash up:
A chocolate milk / milkshake hybrid called Cocio Summer Shake.
We were briefed to make a banner campaign. But challenged the client to go further
than that - and let users create their own “summer mash up” in the form of a musical track.
This allowed us to use the radio media in a different way - by making the airwaves
available for playing user generated content.
It also gave us the opportunity to make “Cocio Summer Shake” a social experience
rather than just another product promotion.
Campaign site, radio, outdoor.
Concept: Simon Naver / Caspar Bock
Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
Motion design: Jacob Grubbe
Development: Palle Aufeldt
Project management: Madeleine Næsborg
Our Creative Task will be released on 12.12.12 at 12:12pm (CET)
Produced by The Readmond Company (thereadco.com)
Directed by Natalie Young (NatalieYoung.com)
Edited by Tonya Stumphauzer (tonyadesigns.com)
Music ©RT Valine (rtnthe44s.com)
Wardrobe Stylist: Rachelle Hakim [rachellehakim.com]
Makeup: Angelina Butera [angelinabutera.com]
Hair: Quenya Pollakoff [bobbipinsglendora.com]
More stuff from “Campaign”
Check out this case, nice Stop Motion: vimeo.com/76369990
by Ende 4 years ago
Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!
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