Pirata, working in partnership with Peak15, approached us to create a promotional animation for the launch of a new recruitment platform called ‘Krow’; to help explain the benefits of the tool and express some of the core beliefs of the brand.
One of the key objectives of the piece was to explain the sophistication of the platform in a easy to understand way, while also engaging users on an emotional level.
We were responsible for all storyboarding, music, design and animation.
Istanbul has become an exciting new destination for art and design of late; this new festival aims to celebrate that development with a fitting new format that helps facilitate networking and collaborations. Hopefully, the festival will earn itself a good place in the usual circuit of European design festivals helping further integrate Istanbul with the European design scene and providing easy access for creative professionals from Balkans, Middle East and beyond.
GRID will create an important platform for training and networking providing designers, artists, advertising and cinema professionals of Turkey the chance to get together and benefit from the experiences of the best names over a broad spectrum of design –ranging from web design to typography, illustration to post-production, interaction and experience design to social media campaigns. Meanwhile, it will provide international ad and design community the chance to get to know better the much-coveted Istanbul scene and make valuable contacts there.
The festival will have two editions every year –one in spring and the other in fall. The line-up for the second edition will take place in next fall.
Project by ECAL/Benjamin Muzzin
Tutors: Alain Bellet, Gael Hugo, Christophe Guignard, Vincent Jacquier
Assistants : Karian Foehr, Matthieu Minguet, Mathieu Rivier
ECAL / University of Art and Design, Lausanne Switzerland
Bachelor Media & Interaction Design
Film edited by Pauline Saglio
Music : "Murder!" by Montgomery Clunk (myspace.com/monteebeats) ecal.ch + vimeo.com/channels/ecalmid
With this project I wanted to explore the notion of the third dimension, with the desire to try to get out of the usual frame of a flat screen. For this, my work mainly consisted in exploring and experimenting a different device for displaying images, trying to give animations volume in space. The resulting machine works with the rotation of two screens placed back to back, creating a three-dimensional animated sequence that can be seen at 360 degrees. Due to the persistence of vision, the shapes that appear on the screen turn into kinetic light sculptures.