Marc Mossé is Director of Public and Legal Affairs for Microsoft France, and heads the program called Regards sur le Numérique (RSLN). Marc talks here about the program: what it is, how it came about, how it fits into a wider communications strategy, and how its success is being evaluated.
Daniel Bô and Alexandra Marsiglia are, respectively, President and Research Director of the marketing research firm Quali/Quanti, as well as thought leaders on brand content in France. Daniel runs the BrandContent.fr websites, and is the author of the book: Brand content: Comment les marques se transforment en médias. Daniel and Alexandral talk about brand content in general: its history, its different manifestations (from content marketing to branded entertainment), and why enterprises are adopting this approach today.