When we first discovered Grady's Cold Brew we were delighted to have delicious, cold brewed, New Orleans-style coffee delivered weekly by a seemingly never-ending troupe of handsome young men. Since those early days Grady's has grown, expanding out of founder Grady Laird's home kitchen into a large warehouse in Brooklyn's Williamsburg neighborhood. In our latest video we visited Laird at their new space and got a behind-the-scenes look at how New York's tastiest cold brew is made.
Visual Documentary: "We are coffee farmer!" (from Jimma, Ethiopia)
more info: http://alexanderklebe.com/coffee-farmer
More than 50% of the world´s coffee production is done by more than 25 Million smallholder farmers, who can improve their business by forming cooperatives and the support of funded consultancy, who help them to improve business knowledge, their production quality and thus their long term income.
The development of Ethiopia could be described as in transition between tradition and industrialization. Between wooden ploughs with oxen and high tech Learjet’s. Most of the 82 million inhabitants are farmers (approx. 85%) in a country full of opportunities and rich in resources. As most of the developing countries the exports rely mostly on primary goods, such as coffee, livestock and khat. Ethiopia is a the most important coffee exporter in Africa, and earned 840 Mln. US-Dollars with their Arabica and Specialty coffees. Coffee exports account for around 60% of Ethiopian total exports.
Coffee is, after oil, the second most traded commodity in the world. One might suggest that the wealth of the coffee exporting countries might be as shimmering as in the oil-based economies. But its not even likely.
East-Africa is suffering from starvation. Infrastructure is a major problem. Foreign Trade in some ways as well. At the same time when the corn carrying cargo ships of the World Food Program arrive in Djibouti (which is the closest port for sea-trade), others full of rice and other agricultural goods are leaving for Saudi-Arabia and Asian countries.
There is a saying: “The Ethiopian hopes for a lot of rain in Canada.”
Economically seen the question is, how can the potential in the rural and remote areas be strengthened? How can the Farmers themselves emancipate from economic dependencies?
One key is education. Education that is given locally to those who actually are in demand. Bringing solutions and knowledge in order to improve the lives of the people, by improving the quality of their products and diversifying their portfolio. For example to produce a specialty coffee than only the poorly processed and thus poorly paid standard quality coffee.
If the farmers cannot make a decent living by what they do, they will migrate and leave their habitats. Causing the rapid growth of mega cities and shelters.
Trade than Aid.
For a fair trade, not only as a label, the African economies need to be taken seriously and they need to take their economic education and empowerment as much as serious.
With this project I want to set a positive example of what development work can do for the people, and what people can actually do for themselves, if organised and with a common vision.
Specialty roasters increasingly are working directly with coffee growers around the world to produce coffees as varied in taste as wines. At Artifact Coffee in Baltimore they're teaching their clientele to appreciate the subtle characteristics of brews by bringing cupping, an age-old ritual once limited to coffee insiders, to the coffee-sipping masses.