1. Dir: Bob Harlow
    Producer: Rachel Dargavel
    DP: Steve Annis
    1st AD: Shea Bradley
    Editor: Ross Hallard @ TRIM editing
    Casting: Leanne Flinn
    Styling: Laura Clayton
    Grade: Ben Rogers @ Glassworks
    Art Director: Beck Rainford

    # vimeo.com/39895413 Uploaded 15.3K Plays 11 Comments
  2. Nike Sportswear recently commissioned Variable to develop a personalized creative approach for one of their current campaign spots entitled, "The Chance." With Nike's guidance, we settled on a long-form spot featuring up-and-coming soccer player and fellow Brooklynite, Abdoulaye Coumbassa. The spot was designed to reflect a former interview Variable produced/directed with Spike Lee on the topic of "Drive" in conjunction with AKQA, London.

    The spot focuses on a lighthearted look at the "drive" and "hustle" put forth by Abdoulaye on a daily basis. In real life, Abdoulaye is driven by the goal of being a successful soccer player whilst maintaining relationships with friends and family. Our job was to capture this "drive" in a cinematic way that could tell a story both timeless, and relatable.

    This project was one in which everyone at Variable can relate very closely too. "Hustle" and "drive" are 2 words that constantly pop up in & around our studio.

    --

    Client: Nike

    Production Company: Variable
    Creative Development: Variable

    Director: Jonathan Bregel
    Executive Producer: Tyler Ginter
    Line Producer: Brendan Cochrane
    Narrative Cinematographer: Khalid Mohtaseb
    Spike Lee Cinematographer: Bruce Cole

    Post Production: Variable
    Post Production Producer: Tyler Ginter
    Editor: Noah Shulman
    Original Score: Salomon Ligthelm

    Sound Design: The Lodge
    Audio Post Producer: Mike Onufrak
    Sound Mix & Design: John Northcraft

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    # vimeo.com/40035962 Uploaded 77.7K Plays 29 Comments

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