1. Not all marketers have carte blanche when it comes to interactive marketing. Privacy laws, marketing regulations, “adverse event reporting.” For many of the Twin Cities’ biggest companies, these barriers, as well as a lack of internal collaboration and ambition, make it seemingly difficult to innovate in the digital space. Fortunately for MIMA members, we’ve assembled a crack squad who has both “been there,” and then “done that” when it comes to navigating these nervy waters.

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  2. As a founding member of the Old Guard of online content marketing, blogging has weathered the industry’s fast-paced evolution, emerging from each wave of innovation with a new iteration of itself. From its beginnings in organic SEO building and thought leadership, to its current mantle as King of GIFs, blogging -- in whatever form -- is a subject that any content marketer should understand.

    Rick Webb, an executive and technologist with Tumblr, will be joining us at Aria at the Jeune Lune to discuss the evolution of blogging, the current revenue and plugin ecosystems, the future of blogging, and more.

    # vimeo.com/60921287 Uploaded 57 Plays 0 Comments
  3. It doesn't matter whether you're selling a product, building a brand or trying to generate leads or subscriptions: when it comes down to it, the success of your efforts comes down to something you may have missed in that planning session: your visitors' brains.

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  4. Your channels are established and mature, and your customers have turned into fans. Now what? Lee Odden explores the future of content.

    According to IBM, 90% of the data in the world today has been created in the last two years. Once you sift through the porn, pregnancy announcements, unfortunate health-condition disclosures and cat videos, you’re faced with a deluge of information produced by brands and their consumers.

    As the traditional publishing model evolves, the door is open for brands to wield even greater influence over reporting and consumer information-discovery. However, taking advantage of this opportunity necessitates understanding the future of content. Lee Odden presented on Wednesday, April 17 about what content really means, how content teams are structured and what technology and consumer trends are emerging.

    As a long time content producer and marketer, Lee presented his marketing-centric observations on the changing face of content and where it’s headed. He shared insights on the emerging definition of content, how organizations are structuring themselves for content maturity and what the future of content looks like for brands.

    Understanding how consumers discover, consume and engage with information whether it’s in text, image, video, audio or interactive form permeates departments and disciplines, and affects organizations at all levels. If you’ve ever created, consumed or asked for content within your role, this event is a must-see.

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  5. Big Data is likely the #1 business buzzword of 2013. Scaling social media within organizations is likely the #1 challenge.

    There are very few people better qualified to demystify the future of big data and how to scale social within enterprises than Jeff Dachis and Matt Meents. In this breakfast dialogue, Jeff and Matt will deconstruct analytics software, team structure, and operational logistics — the "machine" that leverages big data and empowers real-time marketing across digital platforms.

    # vimeo.com/66660581 Uploaded 79 Plays 0 Comments

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