In 2012, Education Week ranked Idaho 48th in K-12 education. Most of us might think, “it's not my school, it's not my kids. Not my future.” This new online video is part of a fact-based public service campaign entitled Don’t Fail Idaho. Sponsored by the J.A. and Kathryn Albertson Foundation, this campaign seeks to raise awareness about Idaho’s education challenges and provoke conversations about Idaho’s future. The campaign will do this by informing, educating, and being a catalyst for inspiring change—engaging a diverse and robust debate in a spirit of innovation and collaboration.