ELEVEN ELEVEN is a Semifinalist in the $200,000 GE FOCUS FORWARD Filmmaker Competition. View more Semifinalist films at GE FOCUS FORWARD FILMS.
Miami Beach is legendary for many things – and a parking garage is now on that list. It's known as Eleven Eleven, and it has changed people’s perception about what a utilitarian structure can be; and has ignited conversations worldwide about its design and use. This garage has reshaped the urban fabric of the city and people are going there to get married, relax, and enjoy a cocktail.
Elizabeth Priore : Director, Producer, Writer, Camera 1, Editor
Alex Rodriguez : Camera 2
Patrick Adams / Geoffrey McCook : Camera 3
Peter Wallace : Composer
Freddy Hernandez : Animation
In this Dezeen and MINI World Tour interview at Design Indaba, programme director Richard Perez introduces the World Design Capital initiative, which has been awarded to Cape Town for 2014, and explains how he hopes the designation can help the city overcome the problems it inherited from the Apartheid regime.
During the course of the movie, we drive from Cape Town Stadium, built for the 2010 FIFA World Cup in the affluent waterside area of Green Point, before heading out on the motorway to the impoverished townships between the city centre and the airport.
The sharp divide between rich and poor in Cape Town is one of the issues that Perez hopes the World Design Capital initiative can help to overcome. "The reason Cape Town won [World Design Capital designation for 2014] was not to showcase how good we are at design," he explains. "Our bid was more about how we can use design to transform the challenges we have as a city."
Many of the problems in Cape Town today are linked to South Africa's troubled past. "Segregation was a design exercise back in the Apartheid years," Perez says. "Everything you see in Cape Town - the segregation and the informal settlements that exist outside the metropole - exist by design. We're now going through a process of seeing how we can redesign that, or undesign it."
There are also new challenges to be overcome. As the South African economy continues to grow, the townships surrounding the city grow too, as people move from the country to the city for work. "What you have now is massive population in those areas, trying to commute into the area where the work is," Perez explains. "The city is trying to play catch-up all the time to provide facilities for these immigrants."
Perez wants to take design "out of the city centre and into the townships, so everybody can start to understand the value of design so we can create more economic growth within the informal settlements and the informal market."
However, he understands that the scale of the challenges Cape Town faces means they won't be easily overcome. "We won't solve the problems in 2014. But it is an opportunity for us to look at more creative ways of dealing with those problems."
This movie features a MINI Cooper S Countryman.
The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit.