With artistic director Laurent Gaumer, our job for Tribal Nova was to imagine an interactive channel for CBC's preeschoolers. As the writer for the project, I had to imagine the whole world & metaphore, including the screens, interactions and characters (except for CBC's properties).
In Kid's CBC Wonder World, children will find their favourite characters and have a chance to play educational games and videos. They will navigate in an entertaining world that they can personalize to suit their tastes.
Wonder World, a fantastic planet that children would love to visit and explore aboard their Magic plane-in-a-blink tent is a composite of 6 ecosystems (6 access screens for 6 properties). The number of ecosystems and access screens will increase as new properties are added.
The magic tent is the child's personal space (made of three rooms: main, video, game). A click on the walls or the ground could transform completely its environment.
Each screen in WW is inspired by real natural wonders that capture the child’s imagination. Yet, it is the slight differences from our world and the magic transformations on click that make the planet magical. As natural as it is on Earth to see seeds become great trees, it is not surprising to see on our planet a giant strawberry popping out of the ground to replace it or flowers whirling like dervishes.
This “close to nature” approach, mixed with fantasy, aims to emphasize the beauty of nature and raise children’s awareness of the nature’s wonders & phenomenon.
Kids’ CBC is a Canadian children’s network for the ages 3-7 bracket.
The network's brand refresh allowed us to dive into the dreamlike world of children’s arts and crafts, and we played with more cardboard and glue and googly eyes than we’ve seen in decades. In order to create something that channels childlike whimsy, we spent countless hours creating alternative universes the way we think a kid's own could be inspired.
We hope you enjoy!
Client: Kids' CBC
Kids' CBC Executive Producer: Carla de Jong
Line Producer: Nadine Henry
Producer/ Director: Gillian Pike
Studio Director: Paul Gardner
Executive Creative Director: Daniel Luna
Creative Director: Chico Jofilsan
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Design: Chico Jofilsan
3D Animation: Felipe Seixas
Stop Motion: Chico Jofilsan
Set Elements Design: Fabiana Fukui
Compositing: Cadu Macedo, Chico Jofilsan
Music: Silent Joe