These pieces aim to present comprehensive demographic stats and airline fleet description for potential advertisers in a clear, light and accessible manner. They are part of an extensive set of sales tools we have developed for Planet IFE.
For the US launch of the new Audi A6 we had the possibility to create this web commercial for San Francisco based agency AKQA. They asked for a spot that integrates motion graphics into live action footage to emphasis the features of the car.
Having nicely shot material as a starting point we made an energetic edit that was also the base for the sound design, done by MOST in Amsterdam.
When we started to work on the design we were thinking of a sophisticated way of motion graphics. Rather than using 2D info graphics, we created style frames with a three-dimensional treatment of graphics surrounding the car and partly covering the environment. Matching the advanced features of the A6 we designed a hull on the surface of the automobile as well as a digital environment representing its intelligent features –
this getting visible in extreme bullet time.
EAT MY DEAR
EAT MY DEAR
for EAT MY DEAR
2011 - TyC Sports
Program Packaging - "Rumbo a Londres"
Our friends at TyC Sports called us again, this time the challenge was to develop a full program packaging based on the original graphics for the Olympic Games London 2012, developed by Universal Everything.
We worked with the very best of the argentinean broadcast design to keep up with the tone, feeling and concept of the Olympic Games main idea, unity!