To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.
Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.
Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.
The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, http://www.votregouttedeau.org, will gather signatures for the petition.
This is my newest project from my home country Switzerland about the most famous Swiss mountain the Matterhorn. I was 3 times in Zermatt between August and October 2012 to make this film. I stayed some nights outside under a starry sky and a lot of falling stars. During October on 2’700m/8'858f over sea it gets really cold. But it was worth to do it.
Please share it, if you like it!
Thanks Roberto Cacciapaglia and Glance Studio for the permission to use this great piece of music.
Special thanks to Petra Leidorfer for her help and support
For this video I shot approx 25’000 pictures.
Footage is also available in 4K
Canon EOS 5D Mark III and Canon EOS 550D with Magic Lantern (specially for sunset and sunrise) magiclantern.fm
Canon EF 16-35mm F/2.8L II (great lens for the Milky Way), Canon EF 50mm, Tokina 11-16mm, Samyang 8mm f/3.5
Dynamic Perception Stage Zero + MX2 + Acuter MERLIN dynamicperception.com