Last, but by no means least, is the 4th way to grow your business. This is important because it's the way that not only wraps everything else up, but allows you to get some real synergies in the way you look at your business.
Statistics vary but for every customer who makes a complaint, you may well have between 20 and 30 dissatisfied customers who say nothing. Or at least, they say nothing to you, but they're happy to tell other people.
Factor in the power of social media and a grumpy customer can cost you dearly.
But there is a positive side to complaints. They can be used to improve business processes AND even cement customer loyalty. Complaints provide low-cost feedback and if handled well, can produce long-term customers who recommend your business to others.
Learn how to handle complaints effectively in both the personal and social media environments and use them to improve product quality and customer focus.