1. feeling for. something. focuses on 3 areas expressing an idea of luxury:
    gastronomy, fashion and the collective ensemble of improving experiences, ideas and tools that we summarize in the notion of “well-being”.

    in this part of our ‘brain-storming’, we explore gastronomy and food.

    as a japanese friend told us in tokyo, JUST BEING ABLE TO SPEAK ABOUT FOOD IS A LUXURY.

    gastronomy has become very popular in the recent years, for various reasons.
    perhaps because of unfortunate issues emerged regarding to food integrity, we are prompted to be more attentive, to ask more question. perhaps, because food is an accessible piece of an elevated lifestyle. or perhaps as it is an easy access to another culture, a vacation to a different taste.
    certainly thanks to growers, producers, chefs and food experts, the humble promoters of a better quality. strong voices reaching many people, notwithstanding.
    friends who are contributing in making sure we know what we eat, and what we eat is good for us.
    remembering us that we are worth quality, in many beautiful, creative and tasteful ways.

    food and gastronomy promote modernity and domesticity within the tradition.
    food is a luxury and a cultural interest many can access. it is also the product of a culture. a very serious business that involves many people in different countries.
    as another friend underlines in jakarta, foods are NATIONS' CREATIONS: in celebrating food we celebrate our countries.

    so, what is food to you?

    # vimeo.com/61710762 Uploaded
  2. feeling for. something.

    # vimeo.com/63271435 Uploaded

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