1. Julian Treasure talks about the significant impact of sound on the success of a brand, and gives examples of work done The Sound Agency. Discover more about our work at http://www.thesoundagency.com.

    # vimeo.com/61735959 Uploaded
  2. Julian Treasure speaks to Joe Cabral, the City of Lancaster’s Communications manager, for whom The Sound Agency created generative sounds for the boulevard. They discuss the effects the sounds are having – particularly on the city’s crime rate – and get feedback from the locals.

    Discover more at http://www.thesoundagency.com.

    # vimeo.com/61722231 Uploaded
  3. Harrods' Toy Kingdom, which opened in July 2012, is the first retail space ever to feature generative soundscapes, played by our Ambifier™ system, as well as localised features. The result is a magical experience for children and parents alike. We have also created tailored sound for the International Designer Women’s Rooms and the entire Children’s Wear department. The Sound Agency recently beat stiff international competition to claim the 2012 Audio Branding Award for its work in Harrods’ Toy Kingdom.

    Discover more at http://www.thesoundagency.com.

    # vimeo.com/61722233 Uploaded
  4. The Sound Agency chairman, Julian Treasure, demonstrates how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices.

    Discover more at http://www.thesoundagency.com.

    # vimeo.com/61722238 Uploaded
  5. Because of poor acoustics, students in classrooms miss 50 percent of what their teachers say and patients in hospitals have trouble sleeping because they continually feel stressed. The Sound Agency chairman, Julian Treasure, sounds a call to action for designers to pay attention to the “invisible architecture” of sound.

    Discover more at http://www.thesoundagency.com.

    # vimeo.com/61722239 Uploaded

Audio Branding

The Sound Agency

The world of audio branding and its significant yet often forgotten impact on the success of an organisation.

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