Hi, Welcome to Instani Knowledge Series Issue# 101. While studying Search Engine Optimization you might have come across the term "backlink" at least once. For those who are new to Search Engine Optimization, you might be wondering what a backlink is, and why they're important. Backlinks have become an important factor for the success of your Search Engine Optimization Campaign. What exactly are "backlinks"? Backlinks are links which are directed towards your web site. The number of backlinks can be an indication of the reputation or importance of that website. There are many acceptable ways of getting backlinks to your website such as blog writing, Press Release, directory submission, Article writing, video marketing etc.
It is always useful to keep track of your website backlinks, to know how many backlinks your website has got and which sites are linking back to you. A tool to help you keep track of your backlinks is the Backlink Checker tool by Instani – SEO Company. This tool displays the backlinks of a domain, and it will also tell you, Page Rank of the website. This tool is absolutely free.
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