At this year's International CES (Consumer Electronics Show), which took place in Las Vegas, Ericsson's CEO Hans Vestberg delivered a keynote addressing the future of "The Networked Society".
London based Global Brand Experience Agency, Jack Morton, contacted Onesize for creating a 2+ minute brand film for Ericsson, which in a nutshell explains where Ericsson is coming from and where it's going. Onesize asked me to join their ranks in the making of this movie.
The film opens Hans' Keynote by introducing Ericsson's "Networked Society" to the audience.
A fully CG, animated film is the result, scored and sound designed by Echolab.
Agency: Jack Morton
EP Jack Morton: Hugh Ip
EP Onesize: Pepijn Padberg
CD: Rogier Hendriks
Lead Design: Reinier Flaes
Harm van Zon
Benjamin Jun Wai Ip
Music Company : ECHOLAB
Composers : Tobias Norberg, Gavin Little
Sound Designers : Gavin Little, Joe McHugh
The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.
The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?
The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.
Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.
Client : Creneau Int.
Production : Creneau asked us to make a video to show their clients what they do and how they do it. Using a multiverse in flavors, textures, materials, ... we were able to reflect their way of thinking. Thanks to Pieter @ Farlakemountain and Tom @ Visualart to make their dream a reality.