If you’ve ever seen a movie, you’ve seen opening titles of some kind. Opening credits have existed pretty much since the beginning of moving pictures, and they are as varied as the films themselves.
“THE FILM before THE FILM” is a short documentary that traces the evolution of title design through the history of film.
This short film was a research project at the BTK (Berliner Technische Kunsthochschule) that takes a look at pioneers like Saul Bass, Maurice Binder and Kyle Cooper by showing the transitions from early film credits to the inclusion of digital techniques, a resurgence of old-school style, and filmmakers' love of typography in space.
IF created this amped up cops and robbers teaser for Battlefield Hardline for EA. Directors Miguel Lee and Charles Khoury directed two separate shoots simultaneously on the same stage — Miguel's crew was responsible for shooting all the actors, vehicles, weapons, gear, and paraphernalia in a sleek, action-packed fashion. Charles shot at high speeds to capture all the slow-motion epicness of explosions and actual weapons fire including a submachine gun, pump shotgun, and assault rifle.
Designed & Produced by: Imaginary Forces (IF)
Directors: Miguel Lee, Charles Khoury
Executive Producers: Ben Apley, Sarah Roebuck
Head of Production: Claudina Mercado
Producers: Chris Ahn, Keith Bryant
Line Producer: Adam Lawson
Directors of Photography: Joseph Labisi, Aaron Platt
Designers: John Kim, Lisa Chen, Katherine Liang, My Tran, Tizu Tarumyan
Assistant Designer: Wes Yang
Storyboard Artist: Alejandro Lee
Animators: John Kim, Miguel Lee, Sam Kim
Lead Editor: Justine Gerenstein
Assistant Editors: Michael Radtke, Stacy Auckland, Keith Roberts
Inferno Artists: Rod Basham, Eric Mason
Coordinator: Dominick Guglielmo
Photographer: Ryan Speers
Production Intern: Paquita Hughes
Studio: Electronic Arts
Advertising Agency: FCB/West
Chief Creative Officer: Eric Springer
Agency Creative Directors: Tony Vazquez, Colin McRae
Agency Producer: Jeremy Arth
Agency Art Directors: Chase Madrid
Agency Copywriter: Elaine Cox
Agency Accounts Team: Isaac Clemens, Ben Yu, Chris Remy
Agency Editors: Ted DePalma, Tim McMahon