It’s the “why,” not the “what” that counts. If we are told what someone does, it’s often just disposable information, words. We have no emotional connection to it. If we learn why they do it, how do we feel? As humans we are connected to people when we feel we understand their hearts, why they do what they do.
With films, we have been able to watch what people do and see why they’re driven to do it. We see the emotion on their faces as they interact with each other. We capture small, meaningful gestures – maybe a fleeting frown or a quick twinkle in someone’s eye. Films show us the why.
Take Adrian, for example. Adrian is a normal guy who will take your “average” life, shake it up and walk with you along a path of self discovery. His talent is helping people find solutions to some of the toughest personal barriers. He opens his clients’ eyes to their potential. Why does he do it? He believes in people. He believes people can change, improve and become great!
So, in order to create a film that would chop at the root of what Adrian does, we knew it had to be about his hope for people.
We started by asking ourselves questions like, ”Why are people stuck?” “Why is Adrian needed?” and, most importantly, “Why does Adrian do what he does?”
As we dug in to developing the film’s message, we knew it needed to embody keywords like “hope,” “break-through,” “perspective,” “potential,” and “vision.” We wanted to show how people get so caught up in the everyday to-do’s that life can become overwhelming, mundane and imprisoning. Some notice it, some don’t. The film had to end with a feeling of calmness and hope to break free... Read more at shadetreefilms.net/skooledbyfools/2013/05/adrian/
I think it was in the time of spring 2012, when I came across David Shiyang Liu's lovely piece of work about Ira Glass. It was the most inspiring and motivating video I had ever seen in my life. I watched it over and over again, listened to Ira Glass' voice, and told myself, that I am not the only person who is constantly disappointed about the gap between one's taste and one's skills. Later in 2012, I decided to do my own filmed version of Ira's interview - using my own language to tell his message. It took me about a year from concept to upload.
I made it for myself and for anybody who is in doubt about his/her creative career. I also think that Ira Glass' message isn't only limited to the creative industry. It can be applied to everyone who starts out in a new environment and is willing to improve.
Ira Glass, whom I've never met in real life, but who had such a big influence on my development. Thank you for telling beginners what nobody else does.
David Shiyang Liu for the video that inspired me to start the project. You all should watch his awesome kineticTypo-version here: vimeo.com/24715531
The people from Magic Lantern who gave DSLR videography a new dimension (I chose this project to be a test run with the RAW plugin)!
Steven Sasseville for painting the "taste" painting for me.
Pedro Sousa for his advice and working his ass off at the "creative work" chalkboard.
Wolfgang Kraus for letting me borrow his sound equipment.
Kai Löhnert for working out on his birthday in the "fight" take.
Wolfgang Hendrik Schnabel for giving me the museum-like atmosphere and his silhouette in the painting takes.
Hermiyas Ötztürk for his hairy "good enough" hand.
Orange Hive Studio for light equipment and location.
Mima and Heinz Sax-Schmitz for the location of the "ambitions" take and finding me the "finish 1 story" typewriter.
A SPECIAL THANK YOU
Solveig Gold for being the most patient and supporting person in my life. She appears in a lot of scenes in this video.
Jutta and Uwe Sax for several pieces of equipment and their support.