Every word to "Magnolia" (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens.
Random people at over 65+ locations and a handful of friends were used as rappers throughout the video.
The video was done completely practical (no CGI) and wound up costing a little under $80.
*2012 ARTE Creative Music Video Award
*2013 SXSW Official Selection [Music Video Competition]
*2013 Sprockets Official Selection
*2013 Winner UKMVA [Best Urban Budget]
Official Promo for "Magnolia" by Lushlife
ALBUM: Plateau Vision
LABEL: Western Vinyl [WWW.WESTERNVINYL.COM]
CREATED BY: Nik Harper and Jesse Lamar High
DIRECTED BY: LAMAR+NIK
PRODUCTION ASSISTANTS: Spenser Sakurai and Michael Raiden