Heavenly was appointed by BBC Worldwide to review BBC Entertainment’s brand positioning, as well as its on- and off-screen presentation, to ensure that it reflected its eclectic programming mix, global appeal and brand proposition.
Heavenly drew on BBC Entertainment’s existing brand proposition to develop a channel positioning based around the channel’s diverse and high-quality programming mix and its global reach.
The channel proposition – Serious about Entertainment – reflects BBC Entertainment’s differentiating belief in the value of TV entertainment and the brand's uncompromising dedication to presenting content of the highest quality, for the broadest range of tastes and with the viewers' needs always paramount.
BBC Entertainment’s core product values – eclectic, original and well-made – were complemented by the shaping of its personality as welcoming, refreshing and worldly.
As well as honing in on the channel’s key messaging, the new positioning takes into account BBC Entertainment’s global audience and acknowledges regional variations in scheduling and diverse local characteristics.
Heavenly focused on the channel’s overarching themes to develop a visual identity based around an activity that provides entertainment the world over and has many distinct, diverse regionalised guises – dance. Heavenly created five idents around the concept, bringing the brand to life through a combination of beautiful and sophisticated visuals, an expressive human element and cutting-edge digital animation techniques.
To produce the eye-catching idents, Heavenly filmed real dancers across a number of disciplines – from street dance and capoeira to gymnastics and modern ballet – using motion capture technology to capture their movements. Heavenly then directly applied the data to animate the abstract crystal shards, creating a genuinely distinctive and eye-catching hybrid of human expression and high-quality CGI.
The five idents were created with their own distinctive mood, music and movement. The set encompasses a range of tempos and is designed to reflect BBC Entertainment’s diverse programming portfolio and highlight how the individual elements complement each other within the unified whole.
The basic idea of the project is built upon the consideration of creating
a moving sculpture from the recorded motion data of a real person. For
our work we asked a dancer to visualize a musical piece (Kreukeltape by
Machinenfabriek) as closely as possible by movements of her body. She was
recorded by three depth cameras (Kinect), in which the intersection of the
images was later put together to a three-dimensional volume (3d point cloud),
so we were able to use the collected data throughout the further process.
The three-dimensional image allowed us a completely free handling of the
digital camera, without limitations of the perspective. The camera also reacts
to the sound and supports the physical imitation of the musical piece by the
performer. She moves to a noise field, where a simple modification of the
random seed can consistently create new versions of the video, each offering
a different composition of the recorded performance. The multi-dimensionality
of the sound sculpture is already contained in every movement of the dancer,
as the camera footage allows any imaginable perspective.
The body â€“ constant and indefinite at the same time â€“ â€œburstsâ€ the space
already with its mere physicality, creating a first distinction between the self
and its environment. Only the body movements create a reference to the
otherwise invisible space, much like the dots bounce on the ground to give it
a physical dimension. Thus, the sound-dance constellation in the video does
not only simulate a purely virtual space. The complex dynamics of the body
movements is also strongly self-referential. With the complex quasi-static,
inconsistent forms the body is â€œpaintingâ€, a new reality space emerges whose
simulated aesthetics goes far beyond numerical codes.
The short film "The Me Bird" is a free interpretation of the homonym poem by Pablo Neruda. The inspiration in the strata stencil technique helps conceptualize the repetition of layers as the past of our movements and actions. The frames depicted as jail and the past as a burden serve as the background for the story of a ballerina on a journey towards freedom. A diversified artistic experimentation recreates the tempest that connects bird and dancer.
Art Direction: 18bis
Music: Conrado Kempers, Pedro Carneiro
Ballerina: Ana Luísa Azêdo
I am the Pablo Bird,
bird of a single feather,
a flier in the clear shadow
and obscure clarity,
my wings are unseen,
my ears resound
when I walk among the trees
or beneath the tombstones
like an unlucky umbrella
or a naked sword,
stretched like a bow
or round like a grape,
I fly on and on not knowing,
wounded in the dark night,
who is waiting for me,
who does not want my song,
who desires my death,
who will not know I'm arriving
and will not come to subdue me,
to bleed me, to twist me,
or to kiss my clothes,
torn by the shrieking wind.
That's why I come and go,
fly and don't fly but sing:
I am the furious bird
of the calm storm.
– Pablo Neruda
FUTURE PROOF is a short film developed for the 2011 A/NZ PromaxBDA Conference. Essentially a labour of love for DMCI creative director Nathan Drabsch, this performance piece continues to be admired throughout the world.
The response to this emotive piece, still amazes us. Since launch FUTURE PROOF has been selected for various film and digital media festivals and showcases throughout the world.
The only boundary to the project was the theme of FUTURE PROOF. The development of the film started with an approach that aimed to focus not on futuristic notions but consideration of that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.
The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.
Directed by Nathan Drabsch, the performances were shot over one day using two RED Epic cameras, capturing the action at high speed. All design, editing and post production was done in-house by The DMCI team. We worked closely with composers and audio designers Mark Brandis & Jeff Black from ism studios, to create a unique score that perfectly compliments the performances.
As a whole, the focus is on the dancers as they create and interact with abstract forms in a vast unknown world. Their own movements determine the creation and final destruction of these elements. Their own paths of communication and creative expression have come full circle, and all that remains is the individual.
TAAFI Awards - Stash Magazine Presents: VFX Highlights of 2011-2012
Pause Fest - Best in Show
Circuitto OFF 2012
Prix Ars Electronica 2012
Pixellerie Fine 2 – Paris, France
Screening At London Olympics ICCI 360 Visual Arena – Arts Festival In Dorset
IDN Feature: Issue 19 Sexual Graphics
International Melzo File festival 2012
Liberarti Film Festival
Inclusion in Nasjonalgalleriet / Norwegian Arts
Director: Nathan Drabsch
Design, Edit, 3D & Compositing: The DMCI - Brecon Littleford, Bernard Tan, Nathan Drabsch
Produced by The DMCI
Composition & Sound Design: Mark Brandis and Jeff Black @ ism studios
Director: Nathan Drabsch
DOP: Simon Chapman
Camera Operators: Aaron Haberfield & Glen Cogan (Enigma)
Producer: Amy Nguyen
Talent Co-Ordinator/Production: Briony Luschwitz (Motion Picture Company)
Gaffa/Lighting: Steve Scholfield
Best Boy: Andrew Ward
Hair Stylist: Elizabeth Vo
Make Up Artist: Angela Vien-Debetaz
Cameras supplied by Lemac and Enigma
Christopher Van Doren
This is a short film Directed and Animated by Clyde Henry Productions. I did compositing on the film of all elements except the eye composites. I worked on this for a number of years, off and on. It still stands the test of time... I find it powerful and stunning even today.
Thanks for watching...