In less than four months, the 8 episodes of "One Less Stress" were viewed well over 6MM times, with an average viewer watching for upwards of 2 minutes. That's the equivalent of 15,000 30 second spots! I created and produced this series while overseeing creative and digital strategy at Big Fuel.
Branded reality series created for the launch of Neutrogena's Acne Stress Control product, hosted by Hayden Panettiere & Susie Castillo. Guest star: Bill Rancic, first winner of Trump's NBC series, The Apprentice.
Some of the best female freestyle skiers gathered on the slopes of Jackson Hole, WY to show us their lifestyles and favorite off-trail spots. Featuring Lynsey Dyer, Sarah Burke, Charlotte Moats, Jessica Baker & more.
As Creator & Executive Producer, I oversaw all aspects of development, production and marketing for this lifestyle reality series that profiled professional action sports athletes. NBCU execs loved this short pilot so much, they greenlit 6 half hour HD episodes.
One of the longest running branded entertainment programs on the web. The ratings and consistency of this multi-award winning program are unsurpassed on the Internet. Over 115 episodes of this program have been produced to-date. We (Big Fuel) were awarded a W3 Award for our Rihanna episode of this series: music.aol.com/video/behind-the-scenes/rihanna/1521218
As Creative Director & Executive Producer, I created, cast, and oversaw all aspects of producing MySpace's first national ad campaign: a PSA encouraging parents to maintain a dialogue with their children in the digital age and accompanying print ad. This spot premiered during the American Idol premiere and was conducted in association with the US Department of Justice.