Cass Baker, EVP of Chicago based Leapfrog Online will lead a discussion on how across the Leapfrog Online client portfolio, leading brands are integrating mobile as a strategic revenue tool in the marketing mix. He will address how Leapfrog Online is creating focused experiences that reflect evolving consumer behavior in mobile and tablets and how the company has demonstrated a tangible ability to drive dramatic revenue growth for leading brands.
Specifically, Baker will address how Leapfrog Online helped to grow mobile sales from 0 to 10% of Total Digital Sales for Time Warner Cable in 3 months, why mobile and tablets have quickly become a rising star in the Time Warner Cable’s digital portfolio, and what’s differentiating TWC’s mobile campaign as a true innovator in the field.
Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. Baker will share insights around consumer-centric engagement, strategies and tactics.
90% of the content in the world today has been created in the last two years alone.
Buyers today are empowered. The web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few clicks. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.
As a result, according to Forrester 65-90% of buying process is complete by the time a consumer walks into store or contacts sales. This drastically changes the way we communicate with our consumers.
In this new world, companies need to reach their consumer earlier in the buy cycle, and to do that they need to build their own audience and attention. This webinar will talk about how content plays a part in this new marketing process.
- Get started on your content and demand generation strategy
- Map content to the right stage of your buy cycle
- Best practices on forms, buyer personas etc.
Most of us intuitively know that we as customers trust each other’s opinions. How many times have you been influenced to purchase a specific product because someone told you about his or her personal experience? On the other hand, how many times have you changed your mind about a purchasing specific product because someone in your trusted circle shared a negative experience? It happens daily. Everyone is influential regardless of your Klout score or how many friends, fans and followers you have.
Michael Brito, Author of Your Brand: The Next Media Company will take you through:
- Enabling customers and employees to feed the content engine
- Deploying social business strategies that will help facilitate the change from brand to media company
- Understanding the unpredictable nature and dynamic behaviors of the social customer
If you've got four minutes, I'd love to give you a timelapse tour of all of the most visually stunning places California has to offer, filmed over four years, from coastline to mountains to deserts, from cities to agriculture to national parks.
California is the most populated state in the United States, and the third largest. It's almost double the size of the United Kingdom and slightly larger than Japan. If it was it's own independent country (as it was briefly for a few weeks in 1846), it would have the 8th largest economy in the world by GDP. It contains the highest summit and the lowest desert in the Contiguous United States (and the second-lowest point in the world), both of which are in the same county. It's most known for movies, technology, wine, and national parks, but also grows more than a third of the vegetables consumed in the US, two-thirds of the fruits and nuts, and an unknown but presumably huge percentage of marijuana. It contains every major climatological biome except tundra. More important than those facts, to me, is that I was born and spent most of my life here.
The average clip took 1-3 hours to film and another 3-10 hours to edit. Several cuts are from clips more than 24 hours long. I shot 423 clips over four years to make this, but the majority of the 67 clips ultimately used were shot in the last 12 months.
The music is "Intense Rocks" by Sebastian Watzinger, licensed from Audiosocket.
If you'd like some background on my process, I did an interview with Fstoppers, where I discuss technical details, cameras used, and workflow: http://bit.ly/1wfrWPo
Timelapse slider dolly by Dynamic Perception: http://bit.ly/1pci4QI
Most of the individual clips are available for license via Getty Images. Many of them feature in the Magic Window timelapse screensaver for Mac. Links are now at the top.
(If you got this far down, thank you! I'd like to add that I'm available for hire. I specialize in still photography and timelapse photography for travel, architecture, and industry.)
Full list of locations used:
Death Valley National Park
Inyo National Forest
Mono Lake South Tufa Reserve
San Luis Obispo
Sequoia National Forest
Yosemite National Park