1. We as Sober Industries will yet again attend at Solar Weekend Festival 3,4,5th of August in Roermond 2012. Building a bigger, better and much more unique stage, with our own set DJ's, several smaller creative projects inside the stage and projection mapping, we are going all out this year. This teaser is for to get in a summer, festival vibe, and to show you how we as Sober Industries prepare. Hope to see you at the festival this year!!

    Music: Sail - Awolnation
    Special thanks to: Bavaria Nederland

    # vimeo.com/46222285 Uploaded 1,323 Plays 0 Comments
  2. In an attempt to constant renew our work we came up with this prototype.
    This product is an combination of old school drawing sessions laser etched in wooden panels and projection mapped. At this moment we are still in the testing and development stage but eventually we want to create a complete series of these wooden panels.

    Shield Measurements: 45cm wide x 60cm tall
    Music: Bonobo - The Plug

    # vimeo.com/44249608 Uploaded 1,283 Plays 2 Comments
  3. Buma is the authority on Dutch music copyright licenses. Thereby they host several award shows for professionals in the Music business, ranging from bands to DJ's to composers for applied music. The Buma Music in Motion awards is an annually award show for musicians in the applied music business, such as commercials, games and television series.
    This years edition Sober Industries realized the motion content for the award show in Pakhuis de Zwijger in Amsterdam. We showed our visuals during the show on six large screens, three on both sides of the venue. Thereby we projection mapped the Buma Music in Motion logo behind the speakers podium.

    Special Thanks to:
    Buma Cultuur
    Vincent (Shobba.) de Corte - Music and audio support
    Rotterdam Media Commision

    # vimeo.com/42869863 Uploaded 335 Plays 0 Comments
  4. A Few Months Ago, we have made a 3d lifesize mock up for an client. Of a formula one car. 1:1 check out this concept of the mapping and stay tuned to see the real deal soon!

    # vimeo.com/42112095 Uploaded 1,434 Plays 0 Comments
  5. Last year we were contacted by Feed Me in person if we could collaborate in developing his new stage setup. Together with our partner Studio Rewind we started designing and developing the first test models. The basic principle was the grin of the Feed Me character. From there we started building test versions to find the right shapes and angles.
    We didn't want to work from the standard shapes the available hardware provides, and took the challenge to fit the hardware in the shapes we wanted. This resulted in a monstrous grin which shape is impressive even when it's turned off. Almost every single piece of the booth is custom designed and made to perfect the shape of the grin.
    After months of development we started building the real thing. A nine meters wide, 3 meters high aluminum frame carrying 26 custom shaped LED screens. In the meantime every single track Feed Me wanted to play was provided the matching visual animations.
    With the deadline of I LOVE TECHNO festival in Belgium in sight we were finally ready to do the first test-runs. The result was mind blowing.
    The Music and visuals are synced by a custom developed software package and provide Feed Me an unique setup in which he veejays by mixing his music. Even all the effects and tempo changes are synced. The new standard in stage show design.
    By now the setup has proven itself during 4 European gigs and a 6 weeks North America tour including 26 shows.
    The goal is to keep developing the show and add more and more features for an even more spectacular effect.
    Shown in this video is footage of the first European shows at UKF Bass Culture in London and I Love Techno Belgium

    # vimeo.com/40930645 Uploaded 1,226 Plays 1 Comment



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