Rolling with the idea of creating intent over presence, we decided to create an experiment that we've been running simultaneously with two current clients. One client is based in sound and the other is focused on quantified self and a mind monitoring device. We mixed up a batch of non-Newtonian fluid (corn starch and water) and put it on a speaker. Then, we used the mind monitoring software to create sound based on our level of focus.
The idea here was to take the inherent structural nature of the existing IDEO logo, and dematerialize it into something more organic. The experiment becomes a physical metaphor of intent over presence and an illustration of how, when we combine the things that we learn from two completely different projects we can create new and interesting solutions. —Nick Dupey
Experiment by: The Melons, Todd Vanderlin (creative technologist), Greg Wolos (engineer), Matt Brown (industrial design), Nick DuPey (communication design), Danny Deruntz (interaction design)