1. HALF SHELL, FULL SEND. Introducing the Forefront 2. The evolution of our pinnacle mountain bike helmet is here. The completely redesigned Forefront 2 is a full coverage helmet ideal for all-mountain riders who demand superior protection, ventilation and eyewear integration.

    Learn more: smithoptics.io/forefront-2

    # vimeo.com/284026246 Uploaded 1,418 Plays 0 Comments
  2. Introducing the Lowdown Focus mpowered by Muse. Develop your mental game for sport and life with the first cognitive-training eyewear.

    Life and sport are filled with chaos and distraction. Now there is a way to mentally train for better focus and concentration. Introducing Lowdown Focus with the Smith Focus app helps you develop a heightened sense of self-awareness and train your cognitive performance. The integrated brain sensing technology provides real-time feedback on your brain’s activity level so you can learn how to control your focus. In collaboration with InteraXon, Smith is incorporating the company's technology to measure brain activity and provide users with cues to focus on breathing, helping train their minds to become more calm, relaxed and focused for sport or an active life. The researched benefits of mental training include improved concentration, stress reduction and greater cardiovascular and immune health. Proven studies show that brain training - managing health of the brain - is as important as physical training for health and overall performance.

    Learn More at: smithoptics.com/lowdownfocus

    # vimeo.com/236469653 Uploaded 8,221 Plays 0 Comments
  3. For Smith Surf Athlete Leo Fioravanti, life is a constant movement from one destination to another, from one contest to the next. It’s been that way since he was a young kid. At only 21, he’s still a young gun, and one of the places he returns to every year is the famed North Shore of Oahu, surfing’s mecca. The traditional finale of the contest year, many surfers spend months testing themselves against the North Shore’s monstrous waves. Leo is no stranger to the “Seven Mile Miracle” and it’s where we caught up with him to see what life is like through his founder lenses.

    # vimeo.com/208361953 Uploaded 18.1K Plays 2 Comments
  4. The western Himalayas rise above the hill-station town of Gulmarg in the Kashmir region of India– a region with a rough and recent history of conflict, as ongoing disputes over the India/Pakistan border have the potential to erupt in bloodshed. Tensions simmer just below the surface. But despite the past conflict, the region is home to a vibrant culture and the steep ramps of massive snow peaks.

    It was the call of these peaks that beckoned Griffin Post out of Jackson Hole. It takes days to get there. Grif lugged gear through Dehli, then the streets of the region’s capital, Srinagar, where he met up with Ian McIntosh. From there they drove up into the cup shaped valley in the Pir Panjal Range.

    People have been skiing out of Gulmarg since the late 1920’s, but after WWII and the 1947 departure of the British empire the resort collapsed. Despite several attempts to rebuild, the eruption of the region’s conflict prevented skiing from getting going again until the early 2000’s. New generations are just now discovering skiing for the first time. But it wasn’t war that gave the boys their biggest challenge. It was the age old problem of warm weather and no snow. Grif and Mac waited for a weather reset, and when it came it brought the goods. They ventured by heli beyond the resort to peaks above 13,000 feet. Grif and Mac layered deep turns and cliff drops over the experience of travel and immersion in the fabric of India’s culture.

    # vimeo.com/196773745 Uploaded 6,766 Plays 0 Comments
  5. When you see more, you can do more. Our new ChromaPop Snow lens innovation enhances clarity and natural color to let you effortlessly see more detail. More detail gives you the advantage needed to perform confidently and have more fun. Learn more about the ChromaPop experience HERE. smithoptics.com/us/seemoredetail #SEEMOREDETAIL

    # vimeo.com/181508612 Uploaded 4,787 Plays 0 Comments


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