1. When you see more, you can do more. Our new ChromaPop Snow lens innovation enhances clarity and natural color to let you effortlessly see more detail. More detail gives you the advantage needed to perform confidently and have more fun. Learn more about the ChromaPop experience HERE. smithoptics.com/us/seemoredetail #SEEMOREDETAIL

    # vimeo.com/181508612 Uploaded 3,679 Plays 0 Comments
  2. When you see more, you can do more. Our new ChromaPop Snow lens innovation enhances clarity and natural color to let you effortlessly see more detail. More detail gives you the advantage needed to perform confidently and have more fun. Learn more about the ChromaPop experience HERE. smithoptics.com/us/seemoredetail #SEEMOREDETAIL

    # vimeo.com/181250944 Uploaded 3,799 Plays 0 Comments
  3. Art meets performance in the new collaboration between Smith and famed Brazilian street art crew, Bicicleta Sem Freio (translated, Bicycle with No Brakes). Celebrating the Smith athletes who are pursuing their dreams of gold this summer, the project creates an intersection between sport and artistic expression. Renato Reno and Douglas Castro of Goiania, Brasil used the Overtake helmet, PivLock™ Arena performance eyewear and Lowdown sunglasses as their canvas. Inspired by athletes’ own personal photos of crossing finish-lines and standing on podiums, the crew brings together symbols of Brasil and moments of triumph into a single, colorful piece of art. This art is blended with Smith’s performance innovations, Aerocore™ Construction featuring Koroyd® and ChromaPop™, and debuts as an exclusive collection for our summer athletes competing on the world’s biggest stage.

    # vimeo.com/177139919 Uploaded 543 Plays 0 Comments
  4. Art meets performance

    # vimeo.com/177139913 Uploaded 318 Plays 0 Comments
  5. We are Smith. We are for the riders, the two-wheelers, and all they pursue. This is our two-wheel anthem, celebrating the culture, the people, the places, the craft, the highs, the lows, and everything in between.

    Pursue your thrill.

    # vimeo.com/172651987 Uploaded 2,557 Plays 1 Comment

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