Part of a series of Trafalgar Tour films for all key markets. This film features an Australian couple on a French guided trip. Once they get to Paris, they discover the location of a precious family wedding photograph - with a little help from their Travel Director (currently < 45,000 YT views).
The campaign is competition led, with the film-location of the family photograph at it's core, and is building steadily in traction & effectiveness.
Photographer Vicki Couchman on Portrait Assignment at the Orange Festival, in Ivrea, Northern Italy. One in a series of twenty Assignment-based tutorials to accompany Canon's Assignment Photography competition, driving 50,000 competition entrants and a further 100,000 visits from photography enthusiasts (Europe's largest competition, at the time). Data captured was worth an estimated £3.5 million, and the series contributed towards a campaign-period surge in high end DSLR accessories.