1. # vimeo.com/31060055 Uploaded 4,977 Plays 0 Comments
  2. # vimeo.com/25292388 Uploaded 193K Plays 34 Comments
  3. edwin-europe.com/japan_film.html

    For 35 years, Edwin Japan have worked on improving efficiency, quality, construction and washing methods by studying and engineering machinery used in the denim manufacturing process.

    It is impossible to improve what one makes without spending the time everyday to master what one does, turning ones profession into a craft. The denim technicians at Edwin are true craftsmen, as their commitment and attention to the product is unquestionably what makes the Edwin product stand out from the mass of denim available within the market today. Whilst this remains ‘production’, the working philosophy remains closer to a greatly more efficient and productive Artisanal method.

    They are ‘engineers’. Each person, over the course of a long period is encouraged to be responsible for maintaining and improving their machines. This means that each machine is self-customised beyond standard industrial purposes, to create unique and specialised ways of making denim. Even within the well-known denim brands factories around the world, you will not see the level of customised machinery and attention to product that one can see at the Edwin factories in Japan. It is for this reason, many ‘core heritage’ Japanese denim brands wish to have their products made within the Edwin Japan factories. This is the unique strength of the Edwin Jeans brand, the product itself.

    The majority of the technicians at the Edwin factories and laundry’s have worked within the company since the beginning. This means they have an acute understanding for their machine. Each technician is responsible for three machines on average, all performing different elements of the production process. They remain on these machines for the duration of the careers. There is almost now rotation of staff, offering complete consistency in the making.

    The machines are completely unique and totally custom made, exclusively to EDWIN JAPAN, which sets EDWIN out as a denim manufacturer worldwide. There is not a single machine, which has not been customised by the technicians over the time they work on them.

    The technicians themselves are trained for two years with a veteran of their particular machines, prior to them leaving for retirement. This ensures absolute consistency and understanding for high quality workmanship. As the factories have been operating 35 years, there is now a seeding of new, younger apprentices learning the ropes, thus setting of the career cycle.

    There are many elements unique to EDWIN Japan manufacturing, for which unfortunately we are not able to show images. This is due to the secretive nature of the processes, elements having been invented by EDWIN, and must be respected and protected. There are a wide variety of processes invented by the denim engineers and designers themselves, which set new standards within the industry offering evolution and ingenuity.

    The laundries are incredible, with bespoke and exclusively made machines. Unique ways of washing, dying, drying and above all water purification and recycling. The water is purified to the point whereby once all the indigo and other impurities have been extracted, fish are able to swim in tank of the purified water.

    These elements have been in place for many years, and yet never spoken about or promoted as a marketing tool. This is because Edwin esteems this to be a ‘standard’ process. It is simply the way of EDWIN manufacture and not a simple ‘marketing’ idea.

    Music
    'Red Rocks Fogg' by Forest Swords
    forestswords.co.uk
    Thanks Matt...

    # vimeo.com/32238262 Uploaded 176K Plays 26 Comments
  4. # vimeo.com/15251485 Uploaded
  5. Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.

    We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.

    The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.

    Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.

    Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!

    Production Company
    Glassworks Amsterdam

    Director
    Rudiger Kaltenhauser

    3d Artist
    Markus Lauterbach
    Tim Borgmann
    Markus Geerts
    Nick Smalley
    Tim Bolland
    Dan Hope
    Chris Wood

    Flame artists
    Kyle Obley
    Lise Prudh'omme

    Flame Assist
    Bob Roijen

    Grading
    Scott Harris

    Executive Producer
    Jane Bakx

    Client
    G-Star RAW

    Concept
    G-Star RAW creative team

    Music
    Skrillex

    # vimeo.com/59736707 Uploaded 195K Plays 150 Comments

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