1. Kleenex wanted a digital experiential solution to go their campaign for the new smaller Man Size box. The ATL campaign showed how the new box was so small it got lost around the house.

    Our proposal was to create events in high footfall locations such as malls, where parents and children coud play 'find the box' using body movements and motion gestures. We even created a working prototype using Microsoft Kinect.

    # vimeo.com/62793945 Uploaded 43 Plays 0 Comments
  2. With budget of only £4,000 we were tasked by the Danish Cancer association to create a campaign to highlight the danger of cervical cancer. With such a small budget we had to be very target in our approach.

    Facebook was the obvious choice for reaching teenage girls. So our idea was to recruit a young celebrity popular with the target audience and have him interview a young woman living with cervical cancer, and host the interview live directly on Facebook allowing girls to tune in and ask questions of their own.

    The result was amazing, we even featured as a segment in national TV reaching millions of viewers in prime time.

    # vimeo.com/62793944 Uploaded 15 Plays 0 Comments
  3. We wanted to give our clients something different to take home when visiting the agency, so we came up with the idea of making 3D printed busts of them. Using special software and Microsoft Kinect we could create a 3D scanning of them that we could then print out in resin using a 3D Printer.

    # vimeo.com/62792752 Uploaded 59 Plays 0 Comments
  4. Shell wants to highlight the benefit of Natural Gas compared to other fossil fuels. Being much cleaner we want to show gas as something beautiful. Using bubbles we want to let people actually see gas, which is invisible by nature so our idea was to create a display that shows messages by releasing gas bubbles into liquid.

    We have started by creating a prototype as proof of concept and the final version of the tank is supposed to be 5 by 3 meters, and will show energy related stories using patterns and messages with bubbles.

    # vimeo.com/62792751 Uploaded 50 Plays 0 Comments
  5. Sunsilk wanted a way to bring "Expert Touched Hair" to every girl in the world, so our idea was to create a photorealistic hair simulator that would connect our girls to international style expert Teddy Charles.

    In order to create an experience convincing enough we had to come up with a revolutionary new technical solution that combines three different video layers in real time. The result is the worlds most advanced hair simulator.

    # vimeo.com/62811394 Uploaded 253 Plays 0 Comments

Morten Legarth, Creative Technologist

Morten Legarth

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