A recent project that I shot for McKinsey and Company.
All shot in camera on location at Palma Pictures, Majorca.
Together with the good people at SpecialGuest and Espadaysantacruz studio we built a sculpture that changes shape in real time by creating different pictograms that represent Mckinsey´s success stories. Using compressed air to launch up to 300 acrylic spheres into the air at once, the sculpture was able to form volumetric shapes en masse in order to reinvent itself moment by moment throughout the film. Shot high speed and all captured in camera.