Jars of happiness is a solidarity action on Facebook that launched the infant nutrition brand Hero Baby for the NGO Food Bank.
Each click made by consumers into the "donate" button where converted into real food to support poor families with babies. The action finally achieved to donate a total of 22.643 jars in less than 2 months.
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We have produced and filmed this short documentary in Japan
In memory of all those who have lost their lives and their names on March, 11th 2011 vimeo.com/158476828
Many Thanks for your attention