In the effort to promote excellent branding content for AIGA BrandCentral members, Janet Scabrini interviewed Flying Dog’s affable and gracious CEO, Jim Caruso, to gain an overview of how Flying Dog’s brand came to be. The resulting story had many layers, the art itself, the inspiration of Hunter S. Thompson, Free Speech issues and groundbreaking art driving the brand.
So with help from a few colleagues, the video we created will tell the rest of the story…

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