In this archival session clip from The Conference 2009, ESPN's Sean Bratches discusses digital and second-screen strategies for marketing sports content. Be sure to register for the Sports Media Marketing Summit on Nov. 19 in New York for more insights, emerging opportunities and industry trends.
In this tête-à-tête between boxing icon Sugar Ray Leonard and HBO Sports Ross Greenburg, learn how sports marketing plays a crucial role in "The Sweet Science." And don’t forget to register for the Sports Media Marketing Summit on Nov. 19 in New York for more insights, emerging opportunities and industry trends.
When it comes to sports media marketing, PromaxBDA has always been ahead of the game. In this 1993 Conference session excerpt, ESPN's David Smith discusses the importance of sports marketing in the '90s...and beyond. Be sure to register for the Sports Media Marketing Summit on Nov. 19 in New York for more insights, emerging opportunities and industry trends.
In an exclusive interview with Graham Yost, creator and executive producer of the FX hit, Justified, Elmore Leonard discusses his career of working with entertainment marketers and gives insights into his ten legendary rules of writing.
As broadcast, studio and cable network execs prepare for each selling season, they look back on the previous projects to identify what worked and what didn't, whether it was a slight hiccup or a complete bomb. In this packed, 45-minute session, a panel of experts highlight this postmortem process by sharing a creative and candid list of lessons learned in producing upfront and programming sales presentations. Sharing tips that can be used across any presentation, from sales and image to affiliate and year-end, these leaders evaluate what works and what doesn’t, leaving professionals with a survival guide critical for your next presentation’s success.
Chris Sloan (moderator)/President and Owner, 2C Media
Brian Dollenmayer/EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company