NFL Network desired a campaign to drive new viewers to the multitude of programming, information and resources provided by the Network throughout the NFL Postseason. With each passing week building up to the Super Bowl, various teams are eliminated from contention; the network needed an easily updateable package that would still reflect this exciting dynamism.
Oishii Creative’s solution emphasizes NFL Network’s ownership of everything football in a vibrant and technology-laden environment. NFL Network talent enters a futuristic control room dominated by an interactive light table. As they manipulate the graphic interface, all things NFL Network has to provide in the Postseason explode across the surface—programming, game-highlights, interviews, behind-the-scenes access, all provide exclusive coverage of the weeks leading up to Super Bowl as only NFLNetwork can. As the talent promise, “We’ve got you covered.”
To promote the launch of the documentary series "American Revolutionaries" on Ovation TV, Oishii Creative brought in the prolific graffiti artist Retna to create a lineup of outdoor ads.
The ads, in which Retna used his talents and vibrant colors to make the iconic images of African-American musicians -- including Tina Turner, Miles Davis, Nat King Cole, and Jimi Hendrix -- pop, can be found all over the country on the sides of buildings, upon billboards, on kiosks and other outdoor locations including in Times Square at the corner of 51st and Broadway.
How do you take over the world? With a giant robot of course. For the launch of VOLTRON FORCE, Nicktoons asked Oishii Creative to create a promo that emphasizes the generational and global appeal of Voltron, set to the theme song from the show open created by Swizz Beatz and Lenny Kravitz. Our answer represents people of all ages, from teenage boys playing basketball to granny dancing down the street, grooving to the tune. The world-wide reach of Voltron is captured with billboards, bus ads and marquees from iconic locations in Los Angeles, New York, London and Tokyo. International crews provided footage from 4 different locations on 3 continents, shooting almost simultaneously. Using the song as a hook, the promo reinforces how hip and cool this new show is. This, mixed with the live-action and integrated graphic approach, delivers the perfect teaser for VOLTRON FORCE which airs on Nicktoons in June. Let’s Voltron!
We developed a vibrant, energetic, cohesive graphics package that created a direct connection between ESPN and its multicultural audiences. This package helped ESPN’s growth as their coverage of the games became some of the highest-rated telecasts on Spanish-language cable.