1. When ExOfficio asked me to produce their 2012 spring/summer marketing campaign in the most authentic destination possible, I just knew I had to make it happen in Colombia. I lived in Colombia in 2009 and have been on assignment there at least once per year since 2008—it's probably my favorite country to photograph.

    To extend ExOfficio's branding theme of "authenticity" beyond the destination itself, we decided not to hire models, but rather to use social media and networking along the traveler's trail to find real people on real adventures in Colombia. With two talented assistants, Kathryn Friedman and Willa Kammerer, and my friend and fixer extraordinaire, Hernan Acevedo, we set out a 10-day, 2,000+ mile road trip through the country to find travelers that fit with ExOfficio's brand ethos in real-time. By the end of the production, we’d photographed 38 different people for the campaign—all of them were on amazing journeys and had incredible stories to tell. The images from the shoot were used in ExOfficio's 2012 and 2013 marketing materials: catalogs, print ads, visual merchandising, trade show, web, email, and social.

    Thank you to ExOfficio for taking a risk on a campaign based on the serendipity of adventure, sourcing talent in real-time, and for placing value on commercial storytelling that's as trustworthy as possible. Thank you to Willa Kammerer, Kathryn Friedman, Hernan Acevedo and Voyage Colombia for the production assistance and especially to all of the traveler’s who made this shoot possible—you are a huge inspiration.

    Direction and Writing: Gregg Bleakney
    Videography and Audio: Willa Kammerer
    Editor: Yann Mourier
    Soundtrack: Daniel Spils
    Talent Wrangler: Kathryn Friedman

    # vimeo.com/63092589 Uploaded
  2. Gregg Bleakney only wore two pairs of ExOfficio underwear during his two-year cycling journey from Alaska to Argentina. In 2012, ExOfficio commissioned him to direct a 60-second spot about the trip.

    Client: ExOfficio
    Direction and Photography: Gregg Bleakney
    Production: NovusSelect
    Editor: Willa Kammerer

    # vimeo.com/53620369 Uploaded
  3. Justification for Wanderlust
    A Web-Series Exploring the Reasons We Travel
    Episode 1, Mari's Story: Poetically Curious

    Presented by: ExOfficio, World Nomads, South Australia

    Mari Gray has been on the road for three years: Japan, Belize, Ecuador (Galápagos), Colombia, Guatemala, and South Australia. Her father is a photojournalist turned teacher and her mother a textile artist. Once a year, her family would go to a different place around the world; effectively, she was born into a life of travel.

    Mari is a quiet person on-camera--so I wrote a poem about her justification for wanderlust based on conversations over Mezcal and few beers at Café No Se in her current base of Antigua, Guatemala. The poem was recited by Lola Meyniel, a kindred spirit who left her home in the south of France at age 19 to travel around New Zealand in a van for 1 year. She's now backpacking through South America.

    Director/Writer: Gregg Bleakney
    Director/Editor: Yann Mourier
    Original Score: Daniel Spils
    Traveler: Mari Gray
    Narration: Lola Meyniel

    --------
    Do I really need to explain why?
    I’m restless
    Or to justify
    My wanderlust

    Do I really need to explain why?
    I’m out in the world
    Why I need to see

    Because this addiction to life isn’t a sickness
    I’m sure
    It’s just me
    --------

    I want to feel
    I want to touch
    I want to meet new people
    I want to learn
    I want to put down the map: and get lost.
    --------

    Do I really need to explain why?
    I’m out in the world
    Why I need to see

    Because this addiction to life isn’t a sickness
    I’m sure
    It’s just me

    # vimeo.com/69540679 Uploaded
  4. In 2014 WhereNext went to South Africa's Eastern Coast to shoot a promotional campaign for adventure clothing brand, ExOfficio. This is our B-Roll edit from the trip.

    Producer: Gregg Bleakney
    Videography: Julian Manrique, David Curto
    Talent: Margarita Robles
    Editor: Juan Felipe Olave Fajardo
    Music: Sucio Mac

    # vimeo.com/115515571 Uploaded

ExOfficio

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Multi-media storytelling produced for the clothing brand ExOfficio

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