1. Making Of here : vimeo.com/18115633

    Ad directed by Michael Gracey (Partizan Midi Minuit)
    Visual Effects by Mikros Image
    http://www.mikrosimage.eu/
    Agency : BETC EURO RSCG

    - CG Supervisor : Benoit Holl
    - 2D Supervisor : Stéphane Pivron
    - Lead Animator : Morgan Sagel
    - Animators : William Untereiner, Manuel Souillac, Benjamin Lenfant
    - CG Lighting Artists : Guillaume Ho Tsong Fang, Nicolas Bruchet, Antoine Carlon, Mathias Barday, Luc Martias, Paolo De Lucia, Benjamin Lenfant
    - CG Modelers : Mehdi Rami, Mathias Barday, Luc Martias, Paolo De Lucia, Antoine Carlon, Franck Clement Larosiere, Nicolas Guiraud, Carlos Perona
    - Match Move Artists : Yvan Galtie, Dimitri Dassonneville
    - Lead Flame Artist : Stéphane Pivon assisted by Damien Canaméras
    - Additionnal Flame Artists : Stéfan Gaillot, Micha Sher
    - Compositing Artists : Julien Dias, Sébastien Podsialo, Gérôme Viavant, Antoine Carlon
    - Rotoscope Artists : Philippe Manuel, Sylvette Lavergne
    - Prepa / Research : Olivier Mitonneau, Damien Climent, Geoffroy Barbet Massin
    - Cut down : Rémi Soyez, Vincent Venchiarutti.

    - Business Manager : Fabrice Damolini
    - Line Producer : Sarah Cauchois
    - Head of VFX Studio : Julien Meesters

    # vimeo.com/8947066 Uploaded 30.8K Plays 24 Comments
  2. Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.

    We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.

    The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.

    Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.

    Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!

    Production Company
    Glassworks Amsterdam

    Director
    Rudiger Kaltenhauser

    3d Artist
    Markus Lauterbach
    Tim Borgmann
    Markus Geerts
    Nick Smalley
    Tim Bolland
    Dan Hope
    Chris Wood

    Flame artists
    Kyle Obley
    Lise Prudh'omme

    Flame Assist
    Bob Roijen

    Grading
    Scott Harris

    Executive Producer
    Jane Bakx

    Client
    G-Star RAW

    Concept
    G-Star RAW creative team

    Music
    Skrillex

    # vimeo.com/59736707 Uploaded 194K Plays 149 Comments
  3. This is a After Effects project, you can easily customize it with your logo and images or videos. This template is FullHD (1920x1080).

    You can get it here: http://goo.gl/HQfGFL
    You can get the music here: http://goo.gl/pQ7g52

    # vimeo.com/29790335 Uploaded 5,471 Plays 1 Comment

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sumeet padarath

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