Brandon Tartikoff is a legend in the television industry, recognized for his savvy business sense and commitment to producing quality programming. During his post as the head of NBC’s Entertainment Division, Tartikoff was responsible for the creation of the network’s top-rated programs, including The Cosby Show, Hill Street Blues and Miami Vice. In this rare interview, the former promotion executive discusses his business philosophy and how creatives can turn pitfalls into positives.
The creative force behind the CBS Corporation's brand identity discusses the state of on-air and off-air marketing/promotion. Learn how Dorfsman strategized advertising campaigns and his advice for budding (and veteran) design professionals.
In this rare interview, advertising pioneer David Ogilvy shares his candid inisghts on the marketing and promotion industry. Ogilvy also muses on his illustrious career, the current state of adverting and predicts future trends.