The Berlin School is proud to announce the 12th start class of its global Executive MBA in Creative Leadership.
Our short film gives you an introduction to many of them and their motivation for enrolling, in their own words.
This diverse group of 22 participants from 14 countries comes from a broad array of creative industries, including advertising, TV broadcasting, visual effects, design, marketing, journalism, publishing, PR, education, insurance and logistics. Their average age is 39, with ages ranging from 26 to 62, and some of their titles include Founder, Partner, Principal, CEO, Managing Director, SVP, VP, ECD, Creative Director, Communication Director, Head of Online, etc.
We're excited to have this wonderful group of new "Berliners" join our global family, and we look forward to having them meet other current participants in subsequent modules of the EMBA program.
Alumni Adrian Botan (Berlin School EMBA 2010) is Creative Partner & Regional Creative Director CEE, McCann Erickson Romania. In 2011, under Botan’s leadership, McCann Romania became the first ever agency in Central and Eastern Europe to take home not one but two Grand Prix and Titanium in Cannes Lions Festival for the campaign “American Takeover” for ROM Chocolate, followed by a brilliant new campaign to change the negative image of Romania using the Google search algorithm. In this Berlin School tent talk Adrian discusses the ROM Chocolate campaigns, their aftereffects and the methods in which Romanian national pride was challenged and boosted through the campaigns .
Michael Conrad, President of the Berlin School interviews advertising industry visionary Thomas Burrell, Chairman Emeritus & Founder of Burrell Communication.
In the first half of the interview Burrell focuses on the context and motivation for setting up in 1971, a Chicago-based ad agency focused solely on the African American market. He explains the challenges and nuances in selling to and targeting this distinct group. The latter part of this Berlin School tent talk steers towards the subject of inferiority complexes within disenfranchised groups and minorities, particularly African Americans in the United States. Burrell surveys the causes and effects of this predicament and examines how modern communication practices, particularly digital media can be effective in mending inferiority complexes within society.