Frank Catalfumo is a 91 year old shoemaker and repairer in Bensonhurst, Brooklyn. He first opened the doors to F&C Shoes in 1945 and continues to work five days a week alongside his son Michael. If you're ever in the area, make sure to stop by the shop and listen to one of Frank's amazing stories about life in Brooklyn back in the day.
This is where it all began. It was our first attempt to design and produce one of our ideas for a film. Having done the shooting, we were not happy with the result and so we had to scrap the initial idea and start all over. We experimented and improvised with the music, the editing and the graphics until we felt we had something. Having no expectations, we posted it on vimeo. The feedback was quick and overwhelming. People’s comments from around the world, gave us the motivation to continue with more films for the series.
Bread can be considered many things: warm; delicious; sustaining. It’s also slang for money. This literal slice of life, which follows the typical day of an ex-gang member on his first job in the bakery of Homeboy Industries, underscores the meaning - and the lasting contribution - of “good bread.”