This piece came about in 2002. I had recently collaborated with the good folks at MK12 ( http://mk12.com ) on a couple other projects by that time and they had been asked to create a video for Diesel clothing company, which would include random facts about Diesel customers - as acquired from a series of customer surveys.
The video would run in-store on the monitors of Diesel retail shops as well as interactive kiosks at industry events and promotional engagements.
I remember it being especially tricky at that time because the text necessitated the timing for a lot of the transitions & editing. The piece was time-locked by the time I received the first edit, but the timing was entirely based on transition times to allow viewers to read the on-screen text.
As a result, it became this cool process of looking for correlation between the audio/video and finding ways to accentuate/unify the two. Things like the watch 'ticking' or 'glitches' generally started as happy accidents that were then polished and accented to sync more accurately with picture. . .fun stuff!
I was contacted by Ogilvy and Mather in 2005 about working on the upcoming Motorola 'RAZR' campaign. The agency had come across a song in my back catalog that suited the mood/pacing of the commercial concept well. However the original piece of music was nearly 6 minutes long. . .
Once we developed a plan in regards to pacing/timing, I took the existing project file and adapted it for picture, allowing the arrangement to be dictated by motion elements. I then did a final pass of sound design over key transitions to help unify audio/video.
I'm pretty sure the final version of this spot utilized a vocoded 'Hello Moto' at the end, but I don't seem to have that one on file in the archives right now. Either way, you get the idea!
Ogilvy & Mather contacted me in the fall of 2006 to create sound design for the upcoming Time Warner Cable campaign. The music was written & recorded by Stimmüng in LA and I was brought on to handle all of the sound design and additional audio editing.
The piece was then adapted to a series of :15 & :30 second spots to be used throughout the year.
The sound effects were created primarily by using manipulated recordings of wind-chimes/bells, the Access Virus KB & Native Instruments Reaktor. Twinkle-Twinkle. . .
This was a demo piece that I collaborated on with the great MK12 to produce for Sprite Remix in mid-2002.
The agency concept was to show similar but varied club/urban scenes taking place all over the world, all having their thirsts-quenched by the delicious taste of Sprite Remix. The initial spot intended as a :15 demo piece, however they decided to bookend the club-scene at the end for continuity.
I used a lot of recordings of random radio static and loose cable noise to generate the sound design elements. I also incorporated a lot of mechanical turntable fx to be used as slow-downs and edit points at key transitions in the picture.
I always loved this project but once they decided to go another direction I used the various sound design elements to create a more complete composition which eventually came to be EVAC - 'Edit'
'Edit' was released on CD on the Colonized 1.0 compilation by Colony Productions UK in 2007.
Here's a link to the final version: http://soundcloud.com/evac/edit
This was the first piece that I was asked to collaborate on with MK12 Studios in Kansas City sometime around 2002. The 'Ultralove Ninja' concept was a piece developed to showcase their new demo reel and serve as the opening title sequence for the DVD menu.
Having also lived in Kansas City at that time, I I had recently been in touch with MK12 and when this project came up I was asked to provide a remix of the theme music. I decided to remix the 'Ultralove' theme song but also sync the entire remix to picture, including musical sound design where I could.
The entire remix was created using only the original audio stems provided by mk12. The goal was to utilize only what was provided to create something entirely new/different from the original.
This project was such a blast to be a part of & marked the first of several collaborations between Quadrant 5 Studios & MK12. . . .Still a favorite!