Mike Moran narrates his slides in a 90-minute class for U.C.L.A. that explains how to use Web metrics to measure the return on investment of any marketing tactics. Both transactional and relational ROI techniques are covered.
This 90-minute course by Mike Moran is part of a larger class on Web Analytics jointly taught with Ash Pahwa. This lesson is on the future of Web Analytics, focusing on practices that are available today but not widely used, and focusing on trends that will change Web Analytics going forward.