1. This is another spot for the Ford Fiesta Ready Pa'Tu Mundo campaign created with the amazing crew over at The Mill NY.

    The Ready Pa'Tu Mundo campaign targeted confident young Hispanics, technologically savvy, bilingual, first time car buyers. Each spot focuses on a particular personality, who relates his or her own world to one of the Fiesta’s features and its accompanying message. The concept of a halo was created to represent the unique "worlds" that constantly revolve around the heads of the characters, expanding and contracting with personality elements, social media references and symbols of the Fiesta's qualities.

    This particular spot is character driven by the Latino spoken word/graffiti artist Xavi. Illustrated elements highlight his hip Los Angeleno skater personality in tandem with the Ford Fiesta's gas efficient attributes.

    I designed the halos and also produced several print pieces to accompany the campaign. This halo was a collaborative element between myself, Anthony Furlong and Bowe King. Created with Zubi Advertising and the talents of The Mill NY 3D artists led by Kevin Ives and Creative Director Jeff Stevens.

    # vimeo.com/63417112 Uploaded 146 Plays 0 Comments
  2. When the talented team at The Mill NY asked me to work with them to create designs and illustrations for Ford Fiesta's new campaign I knew it would be a fun collaborative effort combining diverse techniques.

    The Ready Pa'Tu Mundo campaign targeted confident young Hispanics, technologically savvy, bilingual, first time car buyers. Each spot focused on a particular personality, who relates his or her own world to one of the Fiesta’s features and its accompanying message. The concept of a halo was created to represent the unique "worlds" that constantly revolve around the heads of the characters, expanding and contracting with personality elements, social media references and symbols of the Fiesta's qualities.

    This particular spot centered around Ellie, a musician and song writer, so the illustrated elements I created were inspired by both Mexican folk art and Ellie's original songs. Working with Zubi Advertising and The Mill NY creative director Jeff Stevens, I designed the halo and also produced several print pieces to accompany the campaign. Thanks much to the talents of The Mill NY 3D artists led by Kevin Ives and compositor Marco Giampaolo who brought the collaged halo to life.

    # vimeo.com/63417111 Uploaded 53 Plays 0 Comments

Ford Fiesta Ready Pa Tu Mundo

Dustin Lindblad

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