If you’ve ever seen a movie, you’ve seen opening titles of some kind. Opening credits have existed pretty much since the beginning of moving pictures, and they are as varied as the films themselves.
“THE FILM before THE FILM” is a short documentary that traces the evolution of title design through the history of film.
This short film was a research project at the BTK (Berliner Technische Kunsthochschule) that takes a look at pioneers like Saul Bass, Maurice Binder and Kyle Cooper by showing the transitions from early film credits to the inclusion of digital techniques, a resurgence of old-school style, and filmmakers' love of typography in space.
Screenwriting isn’t easy. Great story telling requires craft and insight – but it all starts with getting the proper formatting. Trace the roots of how the screenplay evolved from the earliest moving pictures, through the golden age of Hollywood and into the post-studio era.