1. Tempe-based synth-conductors Vial of Sound haven't been on the Arizona music scene for very long, but they're already adding to the vibrant and lush soundscapes broadcasting across the Southwest.

    As Josh Gooday and David Owens, the brains behind the all analog setup, gear up for their sophomore record release, Valley Hype cameras go into their home studio for an exclusive look at the music-makers in their natural environment.

    Are they worth the hype? Find out at their record release party for the NEW EP "Substance Organique Volatile" going down at the Crescent Ballroom on Saturday, April 13.

    # vimeo.com/63948053 Uploaded
  2. The room is small, even for a town home. What once was a closet now houses a brown corduroy La-Z-Boy and a small side-table. The walls have been retrofitted with memory foam, remnants of carpet and egg cartons. Except for the steady whirl of a ceiling fan, the room is almost completely silent. Some people might consider this cramped space a prison, but Arizona music producer Andrew Johnson, a.k.a Ref Beats calls it home.

    Valley Hype cameras go into the tiny Tempe townhouse where Ref meets with Phoenix rapper Mouse Powell for a little studio time. The two are currently working on Powell’s sophomore release, These Are The Goodtimes. Here’s a taste of the new record. Is it worth the hype? Check it.

    # vimeo.com/67742865 Uploaded
  3. The Valley’s music scene is thriving with talent, but her thirst for more is insatiable. She’s always ready to receive a shiny new band or musician to add to her dynamic music team; regardless of where they come from.

    The sprawling city is replete with dark crevices and dilapidated buildings where shady figures retreat into the shadows. Grand Avenue is littered with these kinds of places. The street is a major artery that runs through the semi-abandoned industrial side of town where liquor stores and titty bars dot every other block. It’s seemingly an unlikely place to nurture a young band but newly minted trio, This Happens Every Time is doing just that.

    Valley Hype takes you inside the group’s practice space where they’re honing their craft, and building their hype.

    # vimeo.com/67877175 Uploaded

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